Cooper wins Good Design awards for Discoverer AT3, Discoverer True North tyre ranges

Cooper Tire’s Discoverer AT3 family of tyres, which includes three distinct all-season, all terrain tyres for SUVs and pick-up trucks, and its Discoverer True North, a tyre designed to provide strong grip and confident handling in winter weather, have earned 2018 Good Design awards from The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The winning tyres were selected from more than 900 entries spanning nearly 50 countries.

“Both the Discoverer AT3 family of tyres and the Discoverer True North were developed utilizing insights from consumers – resulting in tires that truly stand up to drivers’ expectations,” said Scott Jamieson, Cooper’s director of Product Management. “These products have received outstanding reviews, and
earning Good Design award recognition provides further third-party validation of Cooper’s commitment to offering innovative products that perform.”