Cooper Tire’s Evolution H/T wins SEMA new product award

Cooper Tire’s newest crossover vehicle (CUV), sport utility vehicle (SUV) and pickup truck tyre has been named a New Product Award winner in the tyre and related product category at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

Recognizing outstanding achievements in the development of products being introduced to the automotive specialty equipment market, the new product awards competition considered nearly 3,000 products in 16 categories. The Evolution H/T captured the judges’ attention for its superior innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

“The Evolution H/T is a tire that’s made to perform, offering the perfect combination of a comfortable ride, responsive handling and all-season traction. As the first tyre launched from our new Evolution product line, it’s leading the way in showcasing what Evolution has to offer,” said Scott Jamieson, Cooper’s director of product management. “We are honoured to earn this award from SEMA for this great new tyre.”

The Evolution H/T is available in 28 popular sizes, offers quality performance, superior handling and a comfortable ride. Among the tire’s features is Cooper’s proprietary 3D Micro-Gauge siping to help maintain wet traction and stability. It has a silica compound to improve grip and handling in both wet and dry conditions and to displace heat to keep the tyre cooler. The silica compound also helps shorten braking distance and improve fuel efficiency. The Evolution H/T is quiet, with tread elements uniquely positioned to minimize tire noise, and its tread profile provides even wear and long tread life. The tyre also boasts strong hydroplane resistance due to wide water channels that efficiently evacuate water from the tread area and a 60,000-mile warranty.