As of 1 January 2021, Bridgestone Corporation will retire its current five-layer executive operation structure and adopt a three-layer structure in its place. The company states that it is adopting this new executive structure to “accelerate decision-making and transform into a leaner organisation.”
Bridgestone has announced a new campaign that invites its partners to participate in building a stronger society. Called ‘A Layered Journey’, the campaign highlights the ways Bridgestone is incorporating sustainability in its value chain with a focus upon its commitment to sustainable procurement of natural rubber.
As of 1 July, Masahiro Higashi will become Bridgestone Corporation’s global chief operating officer. He will succeed Akihiro Eto in this role following Eto’s retirement as COO and as representative executive officer on 30 June. Higashi also will hold the office of chief administration officer and become president and chief executive officer of BSJP, Bridgestone’s tyre and diversified products business in Japan.
Eight Bridgestone tyre plants in Japan will soon shut down for six production days in response to decreased demand. In addition, the company is closing three non-tyre production facilities for up to four days.
Tokyo has experienced more than its fair share of misfortune when it comes to hosting the Olympic Games. Confirmation came this week that, for the second time in modern Olympic history, the event wouldn’t take place as scheduled in the Japanese capital. The Games of the XXXII Olympiad are now expected to take place next year.
Pirelli holds the distinction of being the only company within the automotive components sector to achieve ‘Gold Class’ in the SAM Sustainability Yearbook 2020. Other tyre makers to gain a ranked position in the Yearbook were Hankook Tire & Technology and Nokian Tyres, which both achieved SAM Bronze Class, and Bridgestone Corporation, which was acknowledged as a Sustainability Yearbook Member.
Four tyre plants in Japan and the Americas are amongst seven Bridgestone Corporation facilities to receive Caterpillar Inc.’s highest Supplier Quality Excellence Process (SQEP) rating. The manufacturer of construction and mining equipment has awarded Platinum Level certification to Bridgestone’s Hofu and Shimonoseki (Japan), Des Moines (USA) and Santo André (Brazil) plants.
Almost 18 months ago, Bridgestone announced it would invest at least 160 million euros in its passenger car tyre plant in Poznań, Poland. A stage in this factory expansion project began on 20 January with the laying of a foundation stone for additional production buildings.
We can expect a flurry of business card printing and updates to LinkedIn profiles at Bridgestone in the near future following the announcement of several key appointments in the Americas and Asia Pacific regions. These latest executive management changes follow those announced in December 2019.
Bridgestone Corporation has significantly reduced its shareholding in Nokian Tyres. In a stock exchange release, the Finnish tyre maker reports that, as of 12 December 2019, Bridgestone’s shareholding has decreased from 9.96 per cent to 3.0 per cent. Bridgestone now holds 4,167,653 shares in Nokian Tyres.
Bridgestone Corporation has been named as a sponsor of the first official video game of the International Paralympic Committee (IPC). As the first partner of ‘The Pegasus Dream Tour’, Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.
Bridgestone Corporation has developed a technology that estimates axle load and tyre wear via a sensor affixed inside a tyre. This newly-developed sensor measures the change in strain that occurs when a moving tyre comes into contact with the road. Bridgestone claims its Smart Strain Sensor technology is unique and the “first of its kind in the world.”
Shuichi Ishibashi has been named Masaaki Tsuya’s successor as global chief executive officer of Bridgestone Corporation. His selection as CEO is subject to approval by the company’s Board of Directors. The Board will decide upon the appointment following Bridgestone’s annual shareholders’ meeting in March 2020.
Bridgestone Corporation has announced another favourable ruling regarding a trademark infringement in China. This particular case involves Chinese tyre maker Liangshan Water Margin Tire Co., Ltd. (Water Margin).
A ceremony was held yesterday to mark the official opening of Bridgestone’s new OTR tyre factory in Thailand, marking the conclusion of a long and at times less than certain construction and preparation programme. The ceremony was attended by Bridgestone Group executives as well as members of the Board of Investment, Thailand, Rayong Province, and Japanese Embassy.