Paolo Ferrari joins Higashi as Bridgestone’s Joint Global COO

On 18 April, the Board of Directors at Bridgestone Corporation decided to strengthen the company’s global management structure by appointing two joint global chief operating officers. Paolo Ferrari will join Masahiro Higashi, who has served as Bridgestone’s global chief operating officer since July 2020, in this capacity on 1 May 2022. Both report to Shu Ishibashi, Bridgestone Corporation’s global chief executive officer. Ferrari’s remit will expand to include responsibility for Bridgestone’s business in Europe.