On 18 April, the Board of Directors at Bridgestone Corporation decided to strengthen the company’s global management structure by appointing two joint global chief operating officers. Paolo Ferrari will join Masahiro Higashi, who has served as Bridgestone’s global chief operating officer since July 2020, in this capacity on 1 May 2022. Both report to Shu Ishibashi, Bridgestone Corporation’s global chief executive officer. Ferrari’s remit will expand to include responsibility for Bridgestone’s business in Europe.
As of 1 July, Masahiro Higashi will become Bridgestone Corporation’s global chief operating officer. He will succeed Akihiro Eto in this role following Eto’s retirement as COO and as representative executive officer on 30 June. Higashi also will hold the office of chief administration officer and become president and chief executive officer of BSJP, Bridgestone’s tyre and diversified products business in Japan.
A ceremony was held yesterday to mark the official opening of Bridgestone’s new OTR tyre factory in Thailand, marking the conclusion of a long and at times less than certain construction and preparation programme. The ceremony was attended by Bridgestone Group executives as well as members of the Board of Investment, Thailand, Rayong Province, and Japanese Embassy.