Hankook’s global launch of Laufenn brand commercial vehicle tyres, targeting the segment’s second tier, represents a substantial development for the company’s commercial vehicle tyre business. For the UK market in which Hankook is a leader in terms of sales, the initial nine Laufenn patterns cover more than 85 per cent of tyres in the market for goods and people transportation, as well as construction truck tyres. Most sizes also offer the three peak mountain snowflake (3PMSF) marking for use in winter conditions. The Laufenn range was due to be presented in the UK at the Commercial Vehicle Show, before the Birmingham NEC event was cancelled due to the pandemic. Tyres & Accessories took the opportunity of the launch to speak to Guy Heywood, Hankook’s European marketing and strategy director for its truck and bus business, and UK sales director Paul Emery about the addition of Laufenn to the manufacturer’s European commercial vehicle tyre portfolio, Hankook’s position as a leading player in the segment, and its response to the coronavirus crisis and the financial headwinds emanating from the pandemic.
The launch of the second-line Laufenn brand onto the European commercial vehicle tyre market has rounded out Hankook’s offer to fleet customers. Offering a second tier brand – alongside a growing retreading programme via its Alphatread range – can both allow the manufacturer a more extensive product range to cater to each customer’s entire fleet, and also allow Hankook to capitalise on the growing interest in more value-oriented products. The new tyres, which give Laufenn itself impressive market coverage, also help to emphasise one of Hankook’s competitive advantages; the proportion of products under three years old in its TBR portfolio. The timing of the launch could also help to address the economic strife felt by the logistics sector in the wake of the Covid-19 pandemic. Featured in the September issue of Tyres & Accessories, we spoke with Guy Heywood, Hankook’s European marketing and strategy director for its truck and bus business, and UK sales director Paul Emery about how the introduction of Laufenn will help to develop the tyre manufacturer’s commercial business in the UK and Europe.
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Hankook has introduced a new line of Laufenn brand commercial vehicle tyres in the UK. With Laufenn the Korean tyre manufacturer targets the second tier of the market. Hankook initially launches Laufenn in the UK with nine patterns covering more than 85 per cent of tyres in the market for goods and people transportation, as well as construction truck tyres. Hankook adds that most sizes offer the three peak mountain snowflake (3PMSF) marking for use in winter conditions. The Laufenn CV tyre range was due to be presented in the UK at the Commercial Vehicle Show, before the Birmingham NEC event was cancelled due to the pandemic.
Truck tyres are joining the ranks of Hankook Tire’s second brand, Laufenn. Hankook Tyre UK will preside over the global launch of these products at this year’s Commercial Vehicle Show, presenting the Laufenn tyres alongside its expanding Hankook commercial vehicle line-up.
For the past four years, Hankook Tire has offered customers in European markets a choice of two tyre brands – its flagship Hankook brand and Laufenn, a range “tailored to different lifestyles and above all meet the needs of price-conscious drivers.” The Laufenn line-up has now been further extended with two new models, the Laufenn S FIT EQ+ for the performance segment, and Laufenn G FIT EQ+ for the touring segment. Both arrive in spring 2020 and replace existing, similarly-named products.
This week’s tabloid headlines warn us that the Beast from the East will soon return to the UK. Best pay attention to this season’s winter tyre tests then. Auto Bild has got in early and published the results of its winter 2019 preliminary round.
With 400 metres of exhibition space at The Tire Cologne, the team at Hankook Tire has plenty of room to stretch out. Or to present a broad range of products, including its new all-weather car tyre. The world première of this tyre – Hankook is keeping mum about its name – will take place at Stand A050, in Hall 6.1.
Amongst the first markets to receive Hankook Tire’s Laufenn brand was the United States, the location for the range’s introduction in November 2014. Since then, the brand has enjoyed continued growth, and Hankook Tire anticipates a 143 per cent year-on-year increase in Laufenn tyre sales in the US this year.
The best designers and manufacturers of the year were recognised on 3 July at the Red Dot Gala 2017 event in Essen, Germany, and amongst the products selected by the 9-strong Red Dot judging panel were five tyres; these gained ‘Red Dot’ awards in Product Design. The awarded tyres are the Continental PremiumContact 6, Federal 595RS-RR, Laufenn I FIT, Kumho Crugen HP71 and Nexen N’Fera RU1.
Following on from its debut in almost 50 markets since the start of 2015, including its European premiere at the IAA motor show, the rollout of Hankook Tire’s Laufenn brand continues. Hankook Tire has stated an aim to sell Laufenn tyres in 70 countries by the end of this year, and the latest markets to receive the range are Australia and New Zealand. A total of seven Laufenn summer and all-season lines will be sold in these two countries.
Not only was Hankook Tire present at Reifen 2016 with products from its flagship Hankook brand, including its new Ventus Prime³ comfort tyre and innovations such as Sealguard and sound absorbing foam, the South Korean manufacturer also presented its second brand, Laufenn, which is now being introduced into European markets.
According to Hankook Tire, one aim of its second tyre brand, Laufenn, is to meet “various lifestyle needs for price conscious motorists across the European region.” The initial Laufenn range for Europe was presented at the IAA motor show in Frankfurt, Germany last September, and three of the five product lines displayed, the Laufenn S FIT EQ, G FIT EQ and X FIT VAN, are now being released in the European market.
Although stocks won’t begin arriving at tyre dealers for another half a year, Hankook Tire launched its Laufenn tyre brand in Europe today and has given details about the five ranges it will release in our region. Laufenn’s launch at the IAA motor show comes ten months after the brand was initially introduced at SEMA in Las Vegas, and the products presented in Frankfurt differ slightly from those unveiled last November; Hankook Tire says the range was “developed especially for the European market.”
An all-new tyre brand from Hankook Tire was unveiled at the SEMA show in Las Vegas yesterday. This new range from the Korean tyre maker will be sold under the Laufenn name, and although its initial launch is restricted to ten markets in North America, Latin America and the Asia Pacific region, Hankook describes Laufenn as a “global tyre brand” and says it will be introduced in Europe and other regions “in the coming years,” although a European launch in 2015 looks highly unlikely.