Truck tyres are joining the ranks of Hankook Tire’s second brand, Laufenn. Hankook Tyre UK will preside over the global launch of these products at this year’s Commercial Vehicle Show, presenting the Laufenn tyres alongside its expanding Hankook commercial vehicle line-up.
For the past four years, Hankook Tire has offered customers in European markets a choice of two tyre brands – its flagship Hankook brand and Laufenn, a range “tailored to different lifestyles and above all meet the needs of price-conscious drivers.” The Laufenn line-up has now been further extended with two new models, the Laufenn S FIT EQ+ for the performance segment, and Laufenn G FIT EQ+ for the touring segment. Both arrive in spring 2020 and replace existing, similarly-named products.
This week’s tabloid headlines warn us that the Beast from the East will soon return to the UK. Best pay attention to this season’s winter tyre tests then. Auto Bild has got in early and published the results of its winter 2019 preliminary round.
With 400 metres of exhibition space at The Tire Cologne, the team at Hankook Tire has plenty of room to stretch out. Or to present a broad range of products, including its new all-weather car tyre. The world première of this tyre – Hankook is keeping mum about its name – will take place at Stand A050, in Hall 6.1.
Amongst the first markets to receive Hankook Tire’s Laufenn brand was the United States, the location for the range’s introduction in November 2014. Since then, the brand has enjoyed continued growth, and Hankook Tire anticipates a 143 per cent year-on-year increase in Laufenn tyre sales in the US this year.
The best designers and manufacturers of the year were recognised on 3 July at the Red Dot Gala 2017 event in Essen, Germany, and amongst the products selected by the 9-strong Red Dot judging panel were five tyres; these gained ‘Red Dot’ awards in Product Design. The awarded tyres are the Continental PremiumContact 6, Federal 595RS-RR, Laufenn I FIT, Kumho Crugen HP71 and Nexen N’Fera RU1.
Following on from its debut in almost 50 markets since the start of 2015, including its European premiere at the IAA motor show, the rollout of Hankook Tire’s Laufenn brand continues. Hankook Tire has stated an aim to sell Laufenn tyres in 70 countries by the end of this year, and the latest markets to receive the range are Australia and New Zealand. A total of seven Laufenn summer and all-season lines will be sold in these two countries.
Not only was Hankook Tire present at Reifen 2016 with products from its flagship Hankook brand, including its new Ventus Prime³ comfort tyre and innovations such as Sealguard and sound absorbing foam, the South Korean manufacturer also presented its second brand, Laufenn, which is now being introduced into European markets.
According to Hankook Tire, one aim of its second tyre brand, Laufenn, is to meet “various lifestyle needs for price conscious motorists across the European region.” The initial Laufenn range for Europe was presented at the IAA motor show in Frankfurt, Germany last September, and three of the five product lines displayed, the Laufenn S FIT EQ, G FIT EQ and X FIT VAN, are now being released in the European market.
Although stocks won’t begin arriving at tyre dealers for another half a year, Hankook Tire launched its Laufenn tyre brand in Europe today and has given details about the five ranges it will release in our region. Laufenn’s launch at the IAA motor show comes ten months after the brand was initially introduced at SEMA in Las Vegas, and the products presented in Frankfurt differ slightly from those unveiled last November; Hankook Tire says the range was “developed especially for the European market.”
An all-new tyre brand from Hankook Tire was unveiled at the SEMA show in Las Vegas yesterday. This new range from the Korean tyre maker will be sold under the Laufenn name, and although its initial launch is restricted to ten markets in North America, Latin America and the Asia Pacific region, Hankook describes Laufenn as a “global tyre brand” and says it will be introduced in Europe and other regions “in the coming years,” although a European launch in 2015 looks highly unlikely.