Hankook Tire making its presence known at Europa League final
In a few hours the UEFA Europa League Final will begin in Warsaw, and sponsor Hankook Tire is ready and waiting. The tyre maker has set up numerous fan events around the city and at Stadion Narodowy. In Castle Square, within Warsaw Old Town, Hankook has constructed a 130 square metre brand area in which it is showcasing its tyres and simultaneously offering many football-related activities, such as target shooting, face painting, and fan photography to the visitors. Products are also being displayed outside the national stadium, while a giant inflatable Hankook tyre has been set up at the entrance.
“Our football partnership with UEFA is the perfect tool to promote our premium tyre brand to the pan-European public far and wide,” commented Ho Youl Pae, Hankook Tire COO for Europe and CIS. “Hankook is a company which has a strong commitment to sports competition and it is with great excitement that we look forward to the upcoming UEFA Europa League Final in Warsaw.”