Hankook extending core competencies to drive future growth
Hankook’s global launch of Laufenn brand commercial vehicle tyres, targeting the segment’s second tier, represents a substantial development for the company’s commercial vehicle tyre business. For the UK market in which Hankook is a leader in terms of sales, the initial nine Laufenn patterns cover more than 85 per cent of tyres in the market for goods and people transportation, as well as construction truck tyres. Most sizes also offer the three peak mountain snowflake (3PMSF) marking for use in winter conditions. The Laufenn range was due to be presented in the UK at the Commercial Vehicle Show, before the Birmingham NEC event was cancelled due to the pandemic. Tyres & Accessories took the opportunity of the launch to speak to Guy Heywood, Hankook’s European marketing and strategy director for its truck and bus business, and UK sales director Paul Emery about the addition of Laufenn to the manufacturer’s European commercial vehicle tyre portfolio, Hankook’s position as a leading player in the segment, and its response to the coronavirus crisis and the financial headwinds emanating from the pandemic.