Bickers, a leading UK importer and distributor of motorcycles, scooters, ATVs, UTVs, and 4x4s and associated products, has re-branded itself as Bickers Powersports. This name change reportedly reflects the company’s continued expansion and commitment to serving the UK powersports trade.
East Anglian distributor Bickers recently shared details of a personnel re-shuffle relating to the company’s team of area sales managers.
CST Tyres’ RideMigra CM-S1 sport-touring motorcycle tyre is available from UK distributor Bickers now. The medium compound tyre offers riders both sporty grip and high-mileage, comfortable touring performance according to the manufacturer. Available in sizes 120/70 R17, 160/60 R17, 180/55 R17 and 190/50 R17, the new product is the first in a new series of CST motorcycle tyres.
Motorcycle and specialist tyre distributor Bickers will launch a new Click & Collect website on 10 March. The company said it has developed the site to help its motorcycle tyre customers gain online sales. It will promote Click & Collect to consumers as a way to drive footfall to dealers’ shops. Bickers wants to develop its Click & Collect Partner network with the new site too. It says the new site will help participating partners to increase profits, promote growth opportunities, to network and upsell additional items. Backing its new site, Bickers adds that Office for National Statistics data shows retail online purchases have increased by 42 per cent in 2020 over 2019. This big jump is an effect of national and regional lockdowns to combat the pandemic, but also follows the long-term retail trend towards online purchases.
Maxxis’s MaxxEnduro motorcycle tyre has been chosen as the OE fitment for the 2022 range of Beta RR Enduro and RR Racing Enduro motorcycles. The MaxxEnduro tyre features a nimble 90/90-21 front tyre, which offers the precise steering and reliable handling any enduro rider needs. The rear tyre is a grippy 140/80-18 tyre with chunky tread blocks providing a big contact patch for sheer surfaces such as rocks and hard-pack terrain. The sharp block edges cut into looser surfaces for consistently reliable grip across an entire enduro course.
Bickers has appointed Joshua McMartin as its new purchasing manager. The son of current managing director Derek McMartin, Joshua has become the third generation of the McMartin family to achieve a management position for the aftermarket parts and accessories supplier. Bickers is the sole UK distributor of Maxxis and CST motorcycle and ATV tyres.
Maxxis’s new sand motocross tyre is now in stock and available to buy today from distributor Bickers. The MaxxCross MX-SM is a sand and mud tyre designed to offer the performance expected by professionals to the everyday rider. Used on sand tracks in the 2019 MXGP season, the MaxxCross MX-SM has two championship titles to its belt already; the Junior Motocross World Championship 125cc and the European 125cc Motocross Championship.
Motorcycle parts and accessories distributor Bickers is reminding motorists of a few top safety tips they can employ to keep their bike in the best condition while stored during the colder months. The company’s managing director Derek McMartin listed Bickers’ tips to coincide with Road Safety Week, with winter just around the corner.
CST has launched two new tyre patterns for the off-road motorcycle market. The company states that the two additions will add a new dimension to CST’s enduro and motorcross portfolios.
Lead-acid battery units have been the technology of choice for automotive SLI (Starting, Lighting and Ignition) applications for the past 150 years. Thanks to their long development process, they have gained trust among consumers. Their popularity also stems from a high tolerance to abuse and overcharging, as well as a low-price tag and a wide diversity of sizes and capacities available.
CST is expanding its UK ATV tyre portfolio with the addition of the Stag and Behemoth.
The launch of the Stag and Behemoth ranges coincides with the hopeful anticipation of warmer, dryer weather conditions bought about by the British summer. Whilst the Stag is an all-weather, all-conditions tyre that offers fantastic year-round performance, the Behemoth has been designed with dryer conditions in mind and is classed as an intermediate ATV tyre, designed to conquer any trail in woodlands or desert environments.
Fi McMartin has been named as the new East Anglia area sales manager at parts and accessories distributor, Bickers. Fi has been part of the McMartin family business since 2011.
In her new role as the area sales manager in East Anglia, Fi will be joining a team of area managers in the UK.
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