Fi McMartin promoted at Bickers

Fi McMartin has been named as the new East Anglia area sales manager at parts and accessories distributor, Bickers. Fi has been part of the McMartin family business since 2011.

In her new role as the area sales manager in East Anglia, Fi will be joining a team of area managers in the UK.

After starting out five and a half years ago as a member of the tele sales team based at the Bickers head office, Fi was promoted to assistant sales office manager in 2015. While in this role she managed a team of five, providing day-to-day training and assistance to dealers. As well as supporting and working together with the warehouse team, area sales managers and the Coventry office when required. All with the aim of giving Bickers customers the highest level of customer care.

Fi McMartin, new East Anglia area sales manager, commented: “Being a McMartin, I’ve grown up around the family business and been a part of it for over five years. I feel like I’m in a strong position moving into my new role as I’ve already built a lot of great relationships with customers and have a strong understanding of the company, the market place and the products that we provide.

“Over the last few years the motorcycle industry has seen an increase in online sales and competition. I’ve previously spoken to dealerships in my area who are finding it very difficult to compete with online providers, and the discounted prices that they offer – especially with rubber and acid prices currently on the rise. The increasing amount of competitors in the market place makes it that bit more difficult for smaller businesses, but we work with them to help and give them support and I believe this to be a temporary challenge.”

This year Bickers has introduced new product lines, including premium brand Ferodo brakes and CZ Chains. These have joined existing brands such as Motorex, Maxxis tyres and D.I.D. For two Bickers brands this year marks a significant milestone as Motorex is celebrating its 100th anniversary and Maxxis is celebrating its 50th year of trading.

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