Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.
The working relationship between Avon Tyres and motorcycle manufacturer KTM continues in 2021 with the selection of Avon tyres for the new KTM 890 Adventure. This successor to the 790 Adventure – which also wore Avon tyres – comes with the Avon Trailrider as standard in a 21-inch front wheel size (90/90-21) and 18-inch rear (150/70 R18).
Avon Tyres are featured as part of a faithful restoration of a motorcycle previously ridden by stunt performer Evel Knievel. The 1968-spec ‘American Eagle’ Laverda, a bike on which Knievel made a host of jumps during the late 1960s and early 1970s, has gone on display at the Evel Knievel Museum in Topeka, Kansas. The restored Laverda was formally rolled into the museum on Friday, 6 November, where it was placed alongside other iconic items, such as Knievel’s original Mack Truck. It will remain on show for a period of two years, prior to being returned to the owner.
The TVR Car Club (TVRCC) has named Avon its preferred tyre brand. As part of the new collaboration, Avon Tyres’ long-standing relationship with British sports car manufacturer TVR will be celebrated through a number of joint initiatives, while TVRCC members are eligible for a discount on Avon tyre purchases.
Avon is preparing to introduce a new all-season product: the Avon AS7. Boasting both 3PMSF (Three Peak Mountain Snow Flake) and M+S (Mud and Snow) ratings, it is designed to deliver reliable traction in unpredictable weather and demanding conditions all year round. The tyre is the latest in the Cooper Tire portfolio, joining the launch of the Cooper Discoverer A/T3 Sport 2 (pictured) earlier in 2020, and enhancing the company’s all-season portfolio.
Coker Tire Company, the world’s largest manufacturer and supplier of collector vehicle tyres and wheels, has expanded its product line with the addition of Avon Tyres. According to the company, Coker Tire brought on the “distinguished British brand as an excellent option for European sports cars and vintage American trucks from the 1940s to the 1980s.”
Cooper Tire & Rubber Company has confirmed the temporary shutdown of its tyre plants in Europe. Production at the facilities in Melksham, England and Kruševac, Serbia is being phased down this week. Both plants are expected to remain closed for at least three weeks.
Avon Tyres will support the Leicestershire & Rutland Blood Bikes (LRBB) this year by equipping the charitable organisation’s van and motorcycle fleet. Under the arrangement, the tyre maker will supply Avon ZT7 van tyres and Avon Spirit ST motorcycle tyres, products it says are designed to deal with the variety of roads and weather conditions encountered by the LRBB.
Adventure motorcyclist Richard Barr rode 10,000 miles from London to Mount Everest on Avon tyres. In the process Barr raised thousands of pounds for the Down’s Syndrome Association and Woolgrove School, Special Needs Academy.
Cooper Tire Europe has launched an extensive new rally tyre range. Developed and manufactured by Cooper Tire Europe, the new range covers tarmac, classic tarmac, gravel and mud and snow (M+S) applications. The manufacturer states that the range is designed to provide ultra-high performance and reliability across numerous applications and levels of rallying competition.
Avon Tyres presented several new motorcycle tyres at its global dealer conference in London on 7 November, including the new Roadrider MKII. Hosting 100 customers, motorcycle manufacturers and brand ambassadors at The Bike Shed in Shoreditch, Avon also launched the new road-focused 3D Ultra Evo and track-focused 3D Ultra Xtreme Slick and Xtreme Rain Racer.