New sizes join Avon WX7 winter range

Avon has expanded its WX7 winter tyre range with the addition of 12 SKUs for 17- to 19-inch rim diameters. The new dimensions grow the range to a total of 29 sizes to give increased access to a “broad spectrum of cars.”

Introducing the enlarged winter range, Avon comments that WX7 “boasts great performance on snow, ice, slush and in wet conditions, as well as excellent handling thanks to a range of technologies that optimise it for winter performance.” It adds that technology-centred manufacturing is a “cornerstone” of the Avon brand, and as such, Avon WX7 features reliable technology to deliver better grip, handling and braking in winter conditions.

The Avon WX7’s centre grooves are designed with serrated edges that trap the snow, giving enhanced ‘snow-on-snow’ grip. Meanwhile, a solid centre rib helps improve handling and steering response on wet or icy roads. The 3D micro-gauge siping technology provides improved braking performance across a range of wintry conditions.

Century of tyre-making experience

“The winter line extension confirms the brand’s continued commitment to the European market with a comprehensive range of products and fitments,” comments brand manufacturer Goodyear. “Avon remains an important brand in Goodyear’s portfolio thanks to its brand recognition and long history, having produced high-quality tyres since 1904. Avon remains a key consideration for price-conscious consumers who seek durable and reliable tyres.”

Sonia Leneveu, Goodyear’s director marketing Consumer Europe, comments on the Avon WX7 line extension: “We’re expanding the WX7 range following the strong demand for the 17 existing fitments, driven by comprehensive performance, reliability and competitive price point. The additional 12 fitments mean a greater number of drivers can experience Avon’s century of tyre-making experience.

“The new sizes will be available this month, allowing dealers time to order ahead of the winter season.”