Giti Tire launched its new tyre for the van markets, the GT Radial Maxmiler WT2, at Reifen 2016. The Maxmiler WT2 will be available from autumn 2016 in 20 SKUs in sizes between 14” and 16”, speed indices from Q-T, and load indices of 88/86 to 121/120. The tyre has achieved B-grade wet grip across the entire portfolio, and grades between C and E in rolling resistance. ECE 117-2 compliant, testing at Ivalo showed improved performance across wet and dry braking and handling against the existing product, the Maxmiler WT and two other leading manufacturer brands.
Upon launching its Savero SUV tyre last September, the company behind the GT Radial brand gave a sneak preview of a new tyre scheduled for introduction in 2016. As we reported at the time, this tyre, the SportActive, takes the baton from the GT Radial Champiro UHP1 and Champiro HPY to become the flagship UHP tyre in the GT Radial portfolio. Following a limited launch in several non-seasonal markets, manufacturer Giti Tire has now released an initial range of 27 SportActive sizes in all European markets.
Giti Tire has launched its latest product, the GT Radial Savero SUV, which arrives in Europe to meet the growing demand in the SUV and CUV segments. The tyre was launched at an event in Barcelona, demonstrating the product’s suitability for fitment on a wide range of vehicles at the compact to medium end of the market.
Giti has previewed its forthcoming ultra-high performance flagship tyre for its leading GT Radial brand. Eventually replacing the GT Radial UHP1 and HPY, the GT Radial SportActive currently has eight 17 and 18 inch sizes in production at its Hefei, China plant, the manufacturer’s senior product marketing manager Fabio Pecci-Boriani told Tyrepress during the launch of the brand’s Savero SUV tyre in Barcelona. The manufacturer will also have a further “22 sizes in production by the end of the year”, he added, with 40-50 sizes in total available by June 2016. These sizes will include some suitable for high performance SUVs. The SportActive is a significant milestone for the company; it is the first to feature Giti’s “Optimal Casing Construction” (OCC) technology, with the project led by the company’s European research and development centre in Hanover, Germany.
A summer 2015 launch date has been announced for a new GT Radial tyre range that aims to meet demand in the growing SUV and CUV segments. The Savero SUV is a tyre designed primarily for on-road driving and targets vehicles such as the Nissan Qashqai, Dacia Duster, Ford Kuga, Kia Sportage, Opel Mokka, VW Tiguan and the new Renault Kadjar.
The Tuscan hills south of Montepulciano during an unusually warm and sunny spring are an idyllic setting for most occasions. Yet the choice of location for the official launch of GT Radial’s Champiro FE1 passenger car tyre was more significant than just as one of the world’s most picturesque places. The tyre is designed to tackle what Fabio Pecci-Boriani (senior product marketing manager – PCR, Giti Tire) described as “one of the most important market sectors – 15-17”, H-W speed rated, 50-65 series.” Positioned as an all-round premium passenger car tyre for C and D vehicles (including such bestsellers as the Volkswagen Golf, Peugeot 308 and Kia Cee’d) the tyre now has more than 95 per cent coverage of its target sector, following the introduction of nine new sizes (the FE1 was first (soft) launched in 2014).
Stapleton’s says that availability, affordability, customer focus and safety remain at the top of the agenda in the passenger car tyre market, a philosophy that inspires its stable of exclusive brands, including Maxxis, Nexen, Matador, Primewell and Event. “It’s a matter of horses for courses really… and when the economic going’s tough as it has been for the last few years, our retailers tell us they need to offer hard-pressed drivers a choice of brands and products that covers all sizes, sectors and price points,” says Nigel O’Hara, Stapleton’s head of general wholesale. “If the retailer doesn’t have the right tyre for the customer at the right time and at the right price, chances are they’ll lose the sale. At the same time, neither we nor our retail partners are willing to sacrifice performance or safety just to stay competitive.”
As the SUV segment continues to reach new heights of popularity in Europe, Giti Tire has introduced its first ever Primewell brand 4×4 tyre, expanding its passenger car tyre portfolio. The Valera SUV is pitched as a “quality affordable tyre” for the European replacement market, which will expand over the next year after the sustained sharp increase in ownership of the vehicle type during 2014. The tyre is manufactured in 11 sizes from 17-20”, ranging from 215/60R17 to 275/40R20 and with speed ratings V, W and Y.
Giti Tire has strengthened its passenger and light truck tyre division in the German-speaking, or D-A-CH region with the appointment of Thomas Wurst-Kornacker as retail network development manager and Katharina Kremer as marketing manager.
Giti Tire expresses confidence that its new Champiro FE1 will become one of the biggest sellers within its GT Radial brand portfolio. The new range was officially unveiled at the Reifen 2014 show in May, and the manufacturer has now provided some further details on the line-up. It says the Champiro FE1 is available in Europe from October 2014 onwards in 18 sizes for 15 to 17-inch rim diameters and in T to W speed ratings.
GT Radial has launched its new passenger car tyre for the mass market, the Champiro FE1. Angelo Giannangeli, marketing director – Europe for passenger car and light truck said that the tyre’s launch “is a huge statement of intent”. It will be available on European markets between September and October.
Following the news of two new commercial vehicle tyre releases and another European show debut at Reifen 2014, GT Radial has announced that it will complete its new product line-up with a van and a car tyre too. Designed for the growing heavy duty, high speed van market, GT Radial will officially launch the Maxmiler Pro in Essen while revealing their new PCR tyre, designed for “all-round, premium comfort”.
Giti Tire has appointed Angelo Giannangeli it new marketing director Europe for the PCR and light truck segment. In this role, Giannangeli will be responsible for marketing initiatives and e-commerce for GT Radial, Primewell and Runway brand passenger car and light commercial vehicle tyres in Europe; the company aims to achieve a PCR segment market share of between five and ten per cent in key markets.