Primewell launches first SUV tyre as segment continues European growth

The new Primewell Valera SUV caters to strong growth in the European road-biased 4x4 vehicle parc

As the SUV segment continues to reach new heights of popularity in Europe, Giti Tire has introduced its first ever Primewell brand 4×4 tyre, expanding its passenger car tyre portfolio. The Valera SUV is pitched as a “quality affordable tyre” for the European replacement market, which will expand over the next year after the sustained sharp increase in ownership of the vehicle type during 2014. The tyre is manufactured in 11 sizes from 17-20”, ranging from 215/60R17 to 275/40R20 and with speed ratings V, W and Y.

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