A new member of the Yokohama Advan range is coming our way. Starting in spring, Yokohama Rubber will offer the Advan Neova AD08RS in European markets. This street sports tyre will eventually be sold in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W.
Yokohama used the 2019 Autosport International show at the NEC Birmingham to demonstrate how its long motorsport history has inspired its range of high performance tyres. Both product categories are covered by the Advan brand, which the manufacturer calls the pinnacle of its high performance offering.
Yokohama is celebrating 20 years supplying original equipment tyres to Lotus Cars with another two supply deals. The latest Lotus Elise’s Sprint 220 and Sport 220 derivatives will be fitted with Yokohama’s Advan Sport V105 as original equipment, featuring a new wider front tyre size of 195/50R16, while retaining the 225/45R17 on the rear.
Yokohama’s motorsport department is ready for another year of high-profile action on the track, as the tyre manufacturer’s UK division demonstrated at Autosport International 2019. In competitive motorsport, Yokohama will provide tyres for a series of high-profile championship and individual driver support programmes on both the race track and the rally stage.
Yokohama Rubber will participate in the Tokyo Auto Salon 2019 between 11 and 13 January at Makuhari Messe. The company will showcase its tyre and aluminium wheel products. Yokohama adds that it will have a special focus on its “hobby tyres” – those for motorsport or classic car applications. The booth will also introduce its motorsport activities, which it states make important contributions to its technology development for consumer tyres.
Yokohama Rubber is to supply Yokohama Advan racing tyres to the 65th Macau Grand Prix, which takes place in the administrative region between 15 and 18 November. This is the 35th occasion that Yokohama has served as tyre supplier – it supplied tyres to this event for 33 consecutive years until 2015 and, after Pirelli’s tyre supply in 2016, resumed support last year. Yokohama Advan tyres will be the control tyre for the event’s main race, the FIA F3 World Cup, and for the concurrently held FIA World Touring Car Cup (WTCR) race. In addition, they will be the tyre of choice for cars competing in the event’s other races.
It isn’t just Pirelli tyres that have gained original equipment approval for the new BMW X4 – Yokohama Rubber will also supply its Advan Sport V105 to the all-new model. Two sizes of Yokohama Advan tyres are available as a factory fitment on the BMW X4, 225/60R18 104W and the run-flat 245/50R19 105W fitment.
For the first time, Yokohama Rubber is providing original equipment tyres to BMW. This initial supply deal covers the latest generation BMW X3, which debuted in November 2017 in North America and will be released gradually in markets around the world. Two sizes of Yokohama Advan Sport V105 will be fitted to the X3, 225/60R18 104W and 245/50R19 105W. The latter size features Yokohama Rubber’s run-flat technology.
Yokohama will supply its global flagship Advan Sport V105 tyres to BMW’s new X3 model. The new BMW X3, which debuted in November 2017 in North America, will be released gradually in markets around the world, and will come equipped with tyres in one of two sizes —225/60R18 104W or 245/50R19 105W, the latter of which features Yokohama’s run-flat technology. This marks the first time that Yokohama has supplied tyres as original equipment for a BMW model.
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”
Yokohama Rubber is about to release its most quiet tyre to date. It won’t be coming to the UK or Europe any time soon, however – the Yokohama Advan dB V552 is intended for sale in Asian markets, arriving in an initial range of 24 sizes next month. The launch portfolio begins at size 155/65R14 75H and goes up to 265/35R18 97W XL.
Original equipment deliveries of the Yokohama Advan Sport V105 tyre have begun for the Subaru WRX STI, which was released on June 20 after a major redesign. Yokohama Rubber reports that the WRX STI will come equipped with 245/35R19 89W size tyres in Japan and overseas.
Yokohama will return to Automechanika Birmingham (6-8 June, Birmingham NEC) for the show’s second year in the UK with three products new to the country. The new patterns, launched in Yokohama’s centenary year, provide new options for the high performance road, SUV, and track day tyre markets. “We’re delighted to be back at Automechanika this year and we have some very exciting new products to present to the UK market,” comments David Seward, managing director of Yokohama HPT.