Tag: Yokohama Advan
Yokohama’s premium strategy bolstered by broad UHP range
Yokohama’s Grand Design 2020 medium-term management plan identifies the expansion of the company’s presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning “a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles.”
Yokohama tweaks latest Advan Neova for European customers
A new member of the Yokohama Advan range is coming our way. Starting in spring, Yokohama Rubber will offer the Advan Neova AD08RS in European markets. This street sports tyre will eventually be sold in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W.
Yokohama shows ‘motorsport-inspired’ high performance car tyre range at Autosport
Yokohama used the 2019 Autosport International show at the NEC Birmingham to demonstrate how its long motorsport history has inspired its range of high performance tyres. Both product categories are covered by the Advan brand, which the manufacturer calls the pinnacle of its high performance offering.
Yokohama enters 20th year supplying Lotus with new road legal OE track tyres
Yokohama is celebrating 20 years supplying original equipment tyres to Lotus Cars with another two supply deals. The latest Lotus Elise’s Sprint 220 and Sport 220 derivatives will be fitted with Yokohama’s Advan Sport V105 as original equipment, featuring a new wider front tyre size of 195/50R16, while retaining the 225/45R17 on the rear.
Yokohama 2019 motorsport programme revs up at Autosport
Yokohama’s motorsport department is ready for another year of high-profile action on the track, as the tyre manufacturer’s UK division demonstrated at Autosport International 2019. In competitive motorsport, Yokohama will provide tyres for a series of high-profile championship and individual driver support programmes on both the race track and the rally stage.
Yokohama Rubber to exhibit ‘hobby tyres’, wheels at Tokyo Auto Salon 2019
Yokohama Rubber will participate in the Tokyo Auto Salon 2019 between 11 and 13 January at Makuhari Messe. The company will showcase its tyre and aluminium wheel products. Yokohama adds that it will have a special focus on its “hobby tyres” – those for motorsport or classic car applications. The booth will also introduce its motorsport activities, which it states make important contributions to its technology development for consumer tyres.
Yokohama tyres for 65th Macau Grand Prix
Yokohama Rubber is to supply Yokohama Advan racing tyres to the 65th Macau Grand Prix, which takes place in the administrative region between 15 and 18 November. This is the 35th occasion that Yokohama has served as tyre supplier – it supplied tyres to this event for 33 consecutive years until 2015 and, after Pirelli’s tyre supply in 2016, resumed support last year. Yokohama Advan tyres will be the control tyre for the event’s main race, the FIA F3 World Cup, and for the concurrently held FIA World Touring Car Cup (WTCR) race. In addition, they will be the tyre of choice for cars competing in the event’s other races.
Yokohama tyres OE for BMW X4
It isn’t just Pirelli tyres that have gained original equipment approval for the new BMW X4 – Yokohama Rubber will also supply its Advan Sport V105 to the all-new model. Two sizes of Yokohama Advan tyres are available as a factory fitment on the BMW X4, 225/60R18 104W and the run-flat 245/50R19 105W fitment.
Yokohama and TCR UK head to Castle Combe
TCR UK will make its debut at Castle Combe circuit in Wiltshire on 14-15 July as it enters rounds seven and eight. The race weekend marks the halfway point in the first ever Yokohama-backed series.
Yokohama announces 2018 motorsports programme
The Yokohama Rubber Co., Ltd. has announced its plans for supporting motorsport events in 2018.
Yokohama tyres OE on BMW X3
For the first time, Yokohama Rubber is providing original equipment tyres to BMW. This initial supply deal covers the latest generation BMW X3, which debuted in November 2017 in North America and will be released gradually in markets around the world. Two sizes of Yokohama Advan Sport V105 will be fitted to the X3, 225/60R18 104W and 245/50R19 105W. The latter size features Yokohama Rubber’s run-flat technology.
Yokohama wins first OE partnership with leading German automotive manufacturer
Yokohama will supply its global flagship Advan Sport V105 tyres to BMW’s new X3 model. The new BMW X3, which debuted in November 2017 in North America, will be released gradually in markets around the world, and will come equipped with tyres in one of two sizes —225/60R18 104W or 245/50R19 105W, the latter of which features Yokohama’s run-flat technology. This marks the first time that Yokohama has supplied tyres as original equipment for a BMW model.
Yokohama unveils 40th anniversary Advan logo
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”
Be quiet – Yokohama launches its “most silent tyre ever”
Yokohama Rubber is about to release its most quiet tyre to date. It won’t be coming to the UK or Europe any time soon, however – the Yokohama Advan dB V552 is intended for sale in Asian markets, arriving in an initial range of 24 sizes next month. The launch portfolio begins at size 155/65R14 75H and goes up to 265/35R18 97W XL.
Yokohama OE Subaru WRX STI
Original equipment deliveries of the Yokohama Advan Sport V105 tyre have begun for the Subaru WRX STI, which was released on June 20 after a major redesign. Yokohama Rubber reports that the WRX STI will come equipped with 245/35R19 89W size tyres in Japan and overseas.