Yokohama Advan Apex V601 wins iF Design Award 2020
Yokohama’s ultra-high performance Advan Apex V601tyre has been named a winner of an iF Design Award 2020. The tyre, which is currently available in the US market, combines new high-performance tyre technology with an asymmetrical tread pattern reminiscent of that used in the Yokohama A008, one of the its most historically important tyres. The tyre delivers superior wet performance and handling while delivering a most comfortable and quiet ride, while its high-grade micro silica tread compound delivers excellent cornering performance.
Yokohama Rubber’s current medium-term management plan, the Grand Design 2020 (GD2020), targets raising the company’s presence in the premium car markets, meaning it is focusing on innovation in high-performance products. The award for the Advan Apex V601 is the latest accolade to recognise superior design qualities. The Geolandar X-CV and Geolandar X-AT were among the recipients of the Chicago Athenaeum’s 2019 Good Design Award. Three Yokohama tyres were recognized at the 2019 SEMA Show, with the Geolandar X-AT named the Best New Tire, while the Geolandar X-CV joined the Advan Apex V601 as runners-up. In addition, the Geolandar X-MT received a Red Dot Design Award 2019.
The iF International Forum Design, based in Hannover, Germany, evaluates candidates for its awards each year based on such criteria as innovation and elaboration, functionality, aesthetics, responsibility and positioning. This year’s winners were chosen from among 7,298 entries from 56 countries after critical screening by 78 international design experts.