The Magna Tyres Group has announced the launch of a new tool for dealers – the Magna tyres Portal. The company has steadily built up an extensive global dealership network and the new portal is Magna’s response to the dealers’ growing need for product details, marketing materials and technical information to be readily available. As the product range has expanded, so has the demand from the market for this information to be available online 24/7.
Magna Tyres has expanded its portfolio of ‘Made in Holland’ products with the introduction of the Magna M-Terrain E4/L4 in size 29.5R25. This particular dimension, which was specifically developed for medium and large wheel loaders as well as articulated dump trucks, has been part of the M-Terrain line-up for many years. In addition to being made in the Netherlands, production of the tyre will also continue in China.
Establishing offices in Canada and the USA last year have helped Magna Tyres Group gain a foothold in the North American off-highway tyre market, and the company reports demand for its products “rising rapidly” since the US office opened its doors in September 2019. A new sales manager now joins this office. Ryan Cusick has come on board to help Magna Tyres “focus even more on the brand presence, the distribution network and relationship with current and new customers.”
Magna Tyres Group has opened a sales office in the Czech Republic. It said the move has been in response to demand for the Magna range of OTR ad specialist tyres in Eastern Europe. It added that it has been encouraged by “unutilised market potential in this region.” The region was previously serviced by its Polish office.
With the appointment of Arjen de Kruijf as its new chief financial officer, Magna Tyres Group aims to secure “continued growth” within a “challenging tyre business” in the years to come. De Kruijf begins in his new position on 1 April, taking responsibility for financial operations, regional finance teams and financial relations.
Magna Tyres Group has appointed Elie Sleiman General Manager of its Singapore office, effective 1 March. Sleiman will lead sales within the Oceania & South East Asia region and has responsibility for extending the Magna brand presence, distribution network, and will focus on developing strong customer relationships.
It’s almost three years since Magna Tyres Group acquired OBO Tyres, the largest retreader in the Netherlands. Since that time, the Obo facility in Hardenberg has been instrumental in Magna’s ‘Made in Holland’ production plans. The site has now been renamed ahead of a further increase in capacity for these products. The Obo business in Germany has also gained a new name.
Magna Tyres Group shares that it has opened a sales office in the USA. Its premises in Fort Lauderdale, Florida opened on 1 September and is the company’s second office in North America. Magna Tyres Group has been present in the region since establishing a sales office in Canada at the start of this year.
Magna Tyres Group’s Bauma 2019 exhibition was used by the Dutch company to demonstrate its fast-growing position in the OTR tyre segment. Exhibiting its products, including 18 OTR, port, industrial, and truck tyres, from a two-level stand with a 30m screen, the show was also used as the platform for the official launch of its new construction range.
Magna Tyres Group has signed a new partnership with UK rubber track supplier Sly Agri Ltd. The strategic agreement enables Sly Agri to purchase and resell the Rubber Track retread for the agricultural sector. The contract was signed by George Sly and Stephan van Leeuwen during the LAMMA Show in Birmingham.
Magna Tyres has added three sizes to its popular Magna M-Terrain E4 tyre series for off-road dump trucks. The M-Terrain is now available in sizes 750/65R25, 875/65R29 and 800/80R29. The manufacturer states that the range extension is designed to serve more clients globally.
It’s only a couple of months since we last reported a capacity increase at the Magna Tyres Group factory in Hardenberg, the Netherlands, however the company has now announced its intention to implement another OTR tyre expansion project. While the last expansion focused on increasing 26.5R25 and 29.5R25 capacity, this time round Magna Tyres will increase 17.5R25, 20.5R25 and 23.5R25 production – capacity for these is expected to reach 7,000 tyres in 2019. Magna Tyres Group comments that this growth is in keeping with its 2018 to 2023 business plan.
One way of avoiding anti-dumping duties applicable to tyres imported from China is not to import tyres from China. This is what Magna Tyre Group is now doing in the USA – the company is meeting increased demand for OTR tyres in this market by expanding its production capacity in Thailand. Tyres made in this facility, comments Magna, are don’t attract tariffs in the USA and thus offer the opportunity for the company to “massively increase our presence on American market.”
The latest product launched by Magna Tyres Group is a new tyre for articulated dump trucks operating in moderate and difficult conditions. The Magna MA02+ is available in the popular size 875/65R29 and, according to the manufacturer, has been designed to optimise productivity in the harshest environments.
When Magna Tyres Group officially commenced production at its Obo Tyres plant in Hardenberg, the Netherlands on 11 January, Obo general manager Peter Schrijver told us that high levels of efficiency, lower transport costs and lower import duties make it “very cost effective” for Magna Tyres to manufacture in Europe. He also said that Magna had placed a further order for 23-, 26- and 29-inch presses and would undertake measures to effectively double capacity. Just over half a year on, the company has completed its first expansion in Hardenberg. According to Magna Tyres, OTR tyre production capacity is almost twice what it was at the start of the year.