Bridgestone has collaborated with Microsoft in the development of a new monitoring system for the real-time detection of tyre damage. The UK’s Department for Transport 2018 statistics show tyre issues contribute to 30 per cent of all car accidents caused by technical failure. Bridgestone says its Tyre Damage Monitoring System is the “final piece in tracking tyre issues.” The system offers similar applications to recent market solutions that process live data using algorithms to predict the effects of tyre damage and notify drivers, fleet operators and service providers. What separates it from existing systems is that no additional hardware need be installed, the manufacturer adds.
Bridgestone has promoted Daniel Giroud to chief sales officer (CSO), Bridgestone EMIA, after Riccardo Cichi leaves the role on 16 March after three years in the position. Giroud is currently VP retail operations, Bridgestone EMIA, and CEO and president of First Stop Europe. Cichi is joining Bridgestone North America as CSO after three years in EMIA.
Bridgestone Corporation has announced several executive leadership changes in its Americas and Europe, Middle East, India and Africa (EMIA) regions, following the appointment of Shuichi Ishibashi as new CEO. The company said the changes reflect its “commitment to thoughtful succession planning” focusing on its global growth agenda.
Bridgestone Europe, Middle East and Africa (Bridgestone EMEA) will implement several changes to its leadership structure next month in conjunction with and complementary to the global leadership changes recently announced by parent company, Bridgestone Corporation. The changes take effect 16 September and are part of a broader succession platform designed to cultivate global leaders throughout the enterprise.
Firestone has launched the second generation of its new all-season touring tyre, the Multiseason. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point.
Following its launch a month ago, Bridgestone’s Weather Control A005 is available nationwide now. Available with 68 sizes for 15” to 20” rims, it will immediately cover demand for 94 per cent of passenger cars and on-road SUVs, with additional sizes being made available in 2019. In November 2018, Bridgestone will also be releasing four small-van sizes to the market. They will be fitted with its DriveGuard technology, which brings the benefits of runflat tyres to the broader market.