Tag: Lassa
Michelin the number one consumer researched tyre brand: Tyre Reviews
Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”
Lassa Tyres sponsors Glory 49 kickboxing event
The world's best-known kickboxing promoter Glory returned to Rotterdam Ahoy Saturday 9 December 2017 for an end-of-year event. Lassa Tyres, exclusively imported by S&H Tyres in the Benelux, was one of the sponsors.
New consultant role for Brisa’s Şensoy; Ertan Kurt takes over as international markets director
Halit Şensoy, international markets director at Brisa Bridgestone Sabanci for the past six and a half years, has been appointed consultant to the chief executive officer, OEM business. This appointment took effect 3 October, and as of that day his former position was taken on by Ertan Kurt, who is now responsible for the Lassa tyre brand’s sales and marketing at an international level.
Lassa opens flagship store in Portugal
Lassa Tyres recently launched its first store in Portugal with the aim of expanding the brand’s presence all over the country. Lassa Tyres’ first flagship store in Portugal is Quim Dos Pneus in Aramar and was inaugurated on 2 July 2016. Spread over an area of 22 m2, Quim Dos Pneus is with well-equipped one-stop solution for car owners encompassing all tyre related services.
Annaite CV tyre fitments help present an all-encompassing range – RH Claydon
RH Claydon, one of the UK's leading independent specialist tyre wholesalers, believes its wide range of brands and fitments within its extensive truck tyre portfolio meets the needs and requirements of its customers within the light and heavy bus and truck tyre market. This selection encompasses “premier” to “value” ends of the marketplace, sales & marketing director at the wholesaler, John Parker told Tyres & Accessories, with the brands Annaite, Basoon, Infinity, Lassa and Windpower. The wholesaler has recently extended its delivery reach in one of the more remote regions of the UK, launching a delivery service in Devon and Cornwall.
Lassa launches global TV advertising campaign
Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.
New social media channels launched for Lassa
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Lassa endorses FC Barcelona’s Arda Turan
Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.
Lassa launches three new tyres at Autopromotec
Lassa Tyres used Autopromotec as the platform from which to launch three new products as well as for showcasing 21 different types of tyre. Two of the new tyres are winter tyre patterns, namely CompetusWinter 2 and Wintus2. Lassa also presented its new medium commercial tyre, the Maxiways.
Lassa Tyres sponsors all indoor FC Barcelona teams
FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.
New global website for Brisa’s Lassa Tyres
Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.
RH Claydon to increase presence, display key truck brands at CV Show
RH Claydon will exhibit its key truck brands with an increased presence at April’s CV Show. In its 62nd year of trading, the wholesaler states that it has witnessed an expansion of its commercial vehicle tyre business in recent years. RHC holds an extensive range of brands, specialising in the commercial, agricultural and specialist segments. It says its portfolio is designed to meet the requirements of the light and heavy truck tyre distributor, service provider and end user.
Brisa partners with Solar Impulse
Brisa, manufacturer of the Lassa brand, has become the Official Partner of round the world solar flight team – Solar Impulse in Turkey. Solar Impulse has set 1 March as the first possible take-off date for its first round-the-world solar flight starting from Abu Dhabi. During its stopovers throughout its inter-continental journey, Solar Impulse will […]