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You are here: Home1 / Lassa

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Goodyear names Hakan Bayman as president of European Consumer Business

Career Tracks, Company News, International News
Hakan Bayman joins Goodyear after more than 15 years at Bridgestone where he held various general management roles

The Goodyear Tire & Rubber Company has appointed ex-Brisa and Bridgestone executive Hakan Bayman as president of Goodyear’s consumer tyre business in Europe, effective 1 July 2020. Bayman will be based in Brussels and report directly to Chris Delaney, president Goodyear EMEA.

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Related news:

  1. Goodyear appoints new EMEA president
  2. $310 million in international financing to aid Brisa tyre plant project
  3. Brisa 9-month revenues up 36%
  4. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
25th June 2020/by Chris

Lassa reports 60% growth in tyre exports

Company News, International News

Lassa Tyres has reported that the brand has grown international exports by 60 per cent during the last five years. Top countries, where Lassa Tyres were sold during 2018 include Egypt, Italy, Germany, Austria, Ukraine and Morocco.

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Related news:

  1. Goodyear names Hakan Bayman as president of European Consumer Business
  2. MIRA Opens Brussels Office
  3. Gibara Explains Goodyear’s 2000 Strategy
  4. Lassa benefits from ‘largest ever’ capacity investment in 2012
9th September 2019/by Chris

Michelin the number one consumer researched tyre brand: Tyre Reviews

Company News, Online Brand Equity, Premium, Product News, UK News

Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”

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Related news:

  1. 19 finalists chosen for 2015 AutoBild winter tyre test
  2. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  3. Bridgestone’s Blizzak LM005 wins Auto Express winter tyre test
  4. Conti seals hat-trick in Auto Express winter tyre test reflecting British climate
14th February 2018/by Andrew

Lassa Tyres sponsors Glory 49 kickboxing event

International News

The world’s best-known kickboxing promoter Glory returned to Rotterdam Ahoy Saturday 9 December 2017 for an end-of-year event. Lassa Tyres, exclusively imported by S&H Tyres in the Benelux, was one of the sponsors.

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Related news:

  1. Lassa signs sponsorship deal with Germany’s HSV
  2. Brisa partners with Solar Impulse
  3. Lassa endorses FC Barcelona’s Arda Turan
  4. Fontijne Grotnes production rebrands as Fontijne Holland
15th December 2017/by Tyrepress Editors

New consultant role for Brisa’s Şensoy; Ertan Kurt takes over as international markets director

Career Tracks

Halit Şensoy, international markets director at Brisa Bridgestone Sabanci for the past six and a half years, has been appointed consultant to the chief executive officer, OEM business. This appointment took effect 3 October, and as of that day his former position was taken on by Ertan Kurt, who is now responsible for the Lassa tyre brand’s sales and marketing at an international level.

Read more

Related news:

  1. Brisa rolls out new organisational structure
  2. Goodyear names Hakan Bayman as president of European Consumer Business
  3. Obituary – Sakip Sabanci
  4. Brisa 9-month revenues up 36%
17th October 2016/by Tyrepress Editors

Lassa opens flagship store in Portugal

International News, News

Lassa Tyres recently launched its first store in Portugal with the aim of expanding the brand’s presence all over the country. Lassa Tyres’ first flagship store in Portugal is Quim Dos Pneus in Aramar and was inaugurated on 2 July 2016. Spread over an area of 22 m2, Quim Dos Pneus is with well-equipped one-stop solution for car owners encompassing all tyre related services.

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Related news:

  1. Zenises developing 100-member Westlake Iberian tyre retail network
  2. JaxQuickfit tweaks website in response to changing consumer requirements
  3. Pirelli officially launches new P Zero in Portugal
  4. Michelin invests in Iberian tyre distribution
25th August 2016/by Tyrepress Editors

Annaite CV tyre fitments help present an all-encompassing range – RH Claydon

Product News, UK News

RH Claydon, one of the UK’s leading independent specialist tyre wholesalers, believes its wide range of brands and fitments within its extensive truck tyre portfolio meets the needs and requirements of its customers within the light and heavy bus and truck tyre market. This selection encompasses “premier” to “value” ends of the marketplace, sales & marketing director at the wholesaler, John Parker told Tyres & Accessories, with the brands Annaite, Basoon, Infinity, Lassa and Windpower. The wholesaler has recently extended its delivery reach in one of the more remote regions of the UK, launching a delivery service in Devon and Cornwall.

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Related news:

  1. RH Claydon to increase presence, display key truck brands at CV Show
  2. RH Claydon promotes two manangers
  3. RH Claydon goes to LAMMA with full brand portfolio
  4. RH Claydon launches new Devon and Cornwall delivery service
3rd March 2016/by Andrew

Lassa launches global TV advertising campaign

Company News, International News

Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa unveils first global TV ad campaign
  3. Lassa endorses FC Barcelona’s Arda Turan
  4. Lassa gives FC Barcelona teams Christmas tyres
22nd February 2016/by Tyrepress Editors

Lassa gives FC Barcelona teams Christmas tyres

International News

Lassa Tyres recently surprised the FC Barcelona Lassa teams with “holiday gift tyres”. According to the company, from now on the global talent of FC Barcelona Lassa Teams will be “under the protection of Lassa Tyres, whose durability and strong construction is approved by TUV SUD and is globally recognized”.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa unveils first global TV ad campaign
  3. Lassa endorses FC Barcelona’s Arda Turan
  4. Lassa launches global TV advertising campaign
6th January 2016/by Tyrepress Editors

Lassa unveils first global TV ad campaign

Company News, International News

Lassa Tyres has launched its first global TV advertising campaign on Eurosport. The 20-second commercial will air across 54 European countries starting from 1 December for a period of one month. It will be followed by the main advertisement campaign which will start as of January 2016 and last till May 2016.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa launches global TV advertising campaign
  3. Lassa gives FC Barcelona teams Christmas tyres
  4. Lassa endorses FC Barcelona’s Arda Turan
2nd December 2015/by Tyrepress Editors

New social media channels launched for Lassa

Company News

Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
21st August 2015/by Andrew

Lassa endorses FC Barcelona’s Arda Turan

Company News, International News

Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa unveils first global TV ad campaign
  3. Lassa launches global TV advertising campaign
  4. Lassa gives FC Barcelona teams Christmas tyres
7th August 2015/by Tyrepress Editors

Lassa launches three new tyres at Autopromotec

Product News, UK News

Lassa Tyres used Autopromotec as the platform from which to launch three new products as well as for showcasing 21 different types of tyre. Two of the new tyres are winter tyre patterns, namely CompetusWinter 2 and Wintus2. Lassa also presented its new medium commercial tyre, the Maxiways.

Read more

Related news:

  1. NAMA debuts its car and truck tyre ranges at Autopromotec
  2. Autopromotec 2017 breaks all records
  3. Triangle Autopromotec 2019 product round-up
  4. Autopromotec: Changing Europe makes cooperation more important
11th June 2015/by Tyrepress Editors

Lassa Tyres sponsors all indoor FC Barcelona teams

Company News, International News

FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.

Read more

Related news:

  1. Lassa gives FC Barcelona teams Christmas tyres
  2. Lassa endorses FC Barcelona’s Arda Turan
  3. Lassa unveils first global TV ad campaign
  4. Lassa launches global TV advertising campaign
3rd June 2015/by Tyrepress Editors

New global website for Brisa’s Lassa Tyres

Company News

Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.

Read more

Related news:

  1. Brisa 9-month revenues up 36%
  2. Lassa endorses FC Barcelona’s Arda Turan
  3. New social media channels launched for Lassa
  4. Lassa launches global TV advertising campaign
26th May 2015/by Andrew
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