Lassa endorses FC Barcelona’s Arda Turan
Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.
The signing of the endorsement took place on Thursday 6 August n Istanbul in the presence of Hakan Bayman, CEO of Brisa (the tyre production joint venture which owns the Lassa name) and Arda Turan.
The deal grants Lassa Tyres exclusive endorsement rights in advertising, PR and promotional products with Arda Turan in addition to partnership rights that Lassa Tyres already have with FC Barcelona and its players like Messi, Neymar Jr, Luis Suárez, Iniesta, Juan Carlos Navarro, Víctor Tomàs, Sergio Lozano and Aitor Egurrola, among others, who will be taking part in the promotional campaigns of Lassa Tyres.
Halit Sensoy, director of Lassa international sales and marketing said: “Lassa Tyres and Arda Turan are a perfect fit. We believe that Arda Turan is highly qualified in terms of increasing our brand awareness internationally both with his personal image and with his role in FC Barcelona as he is now not only a Turkish celebrity but a very well-known and respected global talent. There are millions of people around the globe who have dreams like Arda. We, as Lassa Tyres, want to use our cooperation with Arda as concrete evidence that the way to your dreams is a long way that requires endurance, agility, adaptability, self-improvement, and commitment.”