Lassa launches global TV advertising campaign
Starring FC Barcelona players such as Turan, Pique, Suarez, Neymar, Rakitic and the team captains of FC Barcelona Lassa basketball and handball teams, Lassa’s global ad campaign is now underway
Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.
Category: Company News, International News