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Bridgestone’s Brisa JV acquires telematics firm Arvento

Brisa, the joint venture between Bridgestone Corporation and Sabancı Holding that holds a leadership position in Turkey’s tyre market, has acquired 88.89 per cent capital shares of Turkish fleet telematics company Arvento Mobile Systems (Arvento) for a consideration of TRY 291 million (£15 million). The transfer price will be subject to some adjustments, taking into account the net debt and working capital levels of Arvento at the closing date.

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Goodyear names Hakan Bayman as president of European Consumer Business

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Hakan Bayman joins Goodyear after more than 15 years at Bridgestone where he held various general management roles

The Goodyear Tire & Rubber Company has appointed ex-Brisa and Bridgestone executive Hakan Bayman as president of Goodyear’s consumer tyre business in Europe, effective 1 July 2020. Bayman will be based in Brussels and report directly to Chris Delaney, president Goodyear EMEA.

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Alper takes on CEO role at Sabanci Holding

Cenk Alper has become chief executive officer of Sabanci Holding, the Turkish conglomerate behind tyre cord producer Kordsa and co-owner of tyre manufacturer Brisa. He succeeds Mehmet Göçmen, who held this position between 30 March 2017 and 31 July 2019.

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Brisa rolls out new organisational structure

Several strategic changes have been implemented within the organisational structure of Turkish tyre maker Brisa Bridgestone Sabanci. The joint venture company has grouped its activities into three main units – ‘Sales’, ‘Marketing and Entrepreneurship’ and ‘International Markets and OE Business’.

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Brisa names Alemdar CEO

Cevdet Alemdar has been appointed chief executive officer of Brisa Bridgestone Sabanci. He started in this role on 15 May, succeeding Yigit Gurcay, who had held this position since August 2015.

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New consultant role for Brisa’s Şensoy; Ertan Kurt takes over as international markets director

Halit Şensoy, international markets director at Brisa Bridgestone Sabanci for the past six and a half years, has been appointed consultant to the chief executive officer, OEM business. This appointment took effect 3 October, and as of that day his former position was taken on by Ertan Kurt, who is now responsible for the Lassa tyre brand’s sales and marketing at an international level.

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$310 million in international financing to aid Brisa tyre plant project

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Turkish joint venture tyre maker Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.S. – or Brisa, as it is more commonly known – intends to primarily utilise a US$150 million long-term loan from the European Bank for Reconstruction and Development (EBRD) and $160 million from a syndicated loan transaction arranged and coordinated by Mitsubishi UFJ Financial Group (MUFG) for the greenfield factory it is now building in Anatolia. A portion of the financing will also be directed towards the expansion of Brisa’s truck and bus tyre plant in Izmit.

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Lassa launches global TV advertising campaign

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Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.

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Brisa’s Bayman takes on CMA region position at Bridgestone

Hakan Bayman, CEO of Brisa Bridgestone Sabancı A.Ş since January 2009, has been appointed senior vice-president of Bridgestone’s CIS/Russia, Middle East and Africa (CMA) region. He begins in this position on 1 September, and while he steps down as CEO of the Bridgestone-Sabanci joint venture company he will remain on the Brisa board. Yiğit Gürçay replaces Bayman in the top Brisa job.

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Lassa endorses FC Barcelona’s Arda Turan

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Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.

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Lassa launches three new tyres at Autopromotec

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Lassa Tyres used Autopromotec as the platform from which to launch three new products as well as for showcasing 21 different types of tyre. Two of the new tyres are winter tyre patterns, namely CompetusWinter 2 and Wintus2. Lassa also presented its new medium commercial tyre, the Maxiways.

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Lassa Tyres sponsors all indoor FC Barcelona teams

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FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.

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New global website for Brisa’s Lassa Tyres

Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.

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Lassa Tyres on-show in Geneva

Lassa Tyres Greenways range in Geneva. Just like last year, Lassa has put its first eco-friendly tyre front and centre as this year’s special focus. Lassa’s Greenways is specifically designed to increase fuel efficiency and reduce emissions with “no compromise on safety, performance and durability”. Other acclaimed tyres, such as the Phenoma UHP tyre line-up, […]

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