Brisa
Cenk Alper has become chief executive officer of Sabanci Holding, the Turkish conglomerate behind tyre cord producer Kordsa and co-owner of tyre manufacturer Brisa. He succeeds Mehmet Göçmen, who held this position between 30 March 2017 and 31 July 2019.
Several strategic changes have been implemented within the organisational structure of Turkish tyre maker Brisa Bridgestone Sabanci. The joint venture company has grouped its activities into three main units – ‘Sales’, ‘Marketing and Entrepreneurship’ and ‘International Markets and OE Business’.
Halit Şensoy, international markets director at Brisa Bridgestone Sabanci for the past six and a half years, has been appointed consultant to the chief executive officer, OEM business. This appointment took effect 3 October, and as of that day his former position was taken on by Ertan Kurt, who is now responsible for the Lassa tyre brand’s sales and marketing at an international level.
Turkish joint venture tyre maker Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.S. – or Brisa, as it is more commonly known – intends to primarily utilise a US$150 million long-term loan from the European Bank for Reconstruction and Development (EBRD) and $160 million from a syndicated loan transaction arranged and coordinated by Mitsubishi UFJ Financial Group (MUFG) for the greenfield factory it is now building in Anatolia. A portion of the financing will also be directed towards the expansion of Brisa’s truck and bus tyre plant in Izmit.
Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Hakan Bayman, CEO of Brisa Bridgestone Sabancı A.Ş since January 2009, has been appointed senior vice-president of Bridgestone’s CIS/Russia, Middle East and Africa (CMA) region. He begins in this position on 1 September, and while he steps down as CEO of the Bridgestone-Sabanci joint venture company he will remain on the Brisa board. Yiğit Gürçay replaces Bayman in the top Brisa job.
Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.
Lassa Tyres used Autopromotec as the platform from which to launch three new products as well as for showcasing 21 different types of tyre. Two of the new tyres are winter tyre patterns, namely CompetusWinter 2 and Wintus2. Lassa also presented its new medium commercial tyre, the Maxiways.
FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.
Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.
Lassa Tyres Greenways range in Geneva. Just like last year, Lassa has put its first eco-friendly tyre front and centre as this year’s special focus. Lassa’s Greenways is specifically designed to increase fuel efficiency and reduce emissions with “no compromise on safety, performance and durability”. Other acclaimed tyres, such as the Phenoma UHP tyre line-up, […]
Brisa, manufacturer of the Lassa brand, has become the Official Partner of round the world solar flight team – Solar Impulse in Turkey. Solar Impulse has set 1 March as the first possible take-off date for its first round-the-world solar flight starting from Abu Dhabi. During its stopovers throughout its inter-continental journey, Solar Impulse will […]
Several recently-introduced products were on display at the Lassa stand at this year’s Reifen show. The Turkish tyre brand, produced by Bridgestone/Sabanci joint venture company Brisa, has been extended with the introduction of a new UHP range, Phenomena, and its latest winter line-up, the Snoways 3.
