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You are here: Home1 / Brisa

Brisa

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Goodyear names Hakan Bayman as president of European Consumer Business

Career Tracks, Company News, International News
Hakan Bayman joins Goodyear after more than 15 years at Bridgestone where he held various general management roles

The Goodyear Tire & Rubber Company has appointed ex-Brisa and Bridgestone executive Hakan Bayman as president of Goodyear’s consumer tyre business in Europe, effective 1 July 2020. Bayman will be based in Brussels and report directly to Chris Delaney, president Goodyear EMEA.

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Related news:

  1. Goodyear appoints new EMEA president
  2. $310 million in international financing to aid Brisa tyre plant project
  3. Brisa 9-month revenues up 36%
  4. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
25th June 2020/by Chris

Alper takes on CEO role at Sabanci Holding

Career Tracks

Cenk Alper has become chief executive officer of Sabanci Holding, the Turkish conglomerate behind tyre cord producer Kordsa and co-owner of tyre manufacturer Brisa. He succeeds Mehmet Göçmen, who held this position between 30 March 2017 and 31 July 2019.

Read more

Related news:

  1. Goodyear names Hakan Bayman as president of European Consumer Business
  2. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
  3. $310 million in international financing to aid Brisa tyre plant project
  4. Kordsa inaugurates new polyester yarn in Turkey
28th August 2019/by Stephen

Brisa rolls out new organisational structure

Career Tracks

Several strategic changes have been implemented within the organisational structure of Turkish tyre maker Brisa Bridgestone Sabanci. The joint venture company has grouped its activities into three main units – ‘Sales’, ‘Marketing and Entrepreneurship’ and ‘International Markets and OE Business’.

Read more

Related news:

  1. New consultant role for Brisa’s Şensoy; Ertan Kurt takes over as international markets director
  2. Lassa Tyres signs Bolton Wanderers partnership
  3. Alper takes on CEO role at Sabanci Holding
  4. Goodyear names Hakan Bayman as president of European Consumer Business
2nd August 2017/by admin

Brisa names Alemdar CEO

Career Tracks

Cevdet Alemdar has been appointed chief executive officer of Brisa Bridgestone Sabanci. He started in this role on 15 May, succeeding Yigit Gurcay, who had held this position since August 2015.

Read more

Related news:

  1. Goodyear names Hakan Bayman as president of European Consumer Business
  2. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
  3. $310 million in international financing to aid Brisa tyre plant project
  4. Brisa’s Bayman takes on CMA region position at Bridgestone
15th June 2017/by admin

New consultant role for Brisa’s Şensoy; Ertan Kurt takes over as international markets director

Career Tracks

Halit Şensoy, international markets director at Brisa Bridgestone Sabanci for the past six and a half years, has been appointed consultant to the chief executive officer, OEM business. This appointment took effect 3 October, and as of that day his former position was taken on by Ertan Kurt, who is now responsible for the Lassa tyre brand’s sales and marketing at an international level.

Read more

Related news:

  1. Brisa rolls out new organisational structure
  2. Goodyear names Hakan Bayman as president of European Consumer Business
  3. Obituary – Sakip Sabanci
  4. Brisa 9-month revenues up 36%
17th October 2016/by admin

$310 million in international financing to aid Brisa tyre plant project

Company News, International News

Turkish joint venture tyre maker Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.S. – or Brisa, as it is more commonly known – intends to primarily utilise a US$150 million long-term loan from the European Bank for Reconstruction and Development (EBRD) and $160 million from a syndicated loan transaction arranged and coordinated by Mitsubishi UFJ Financial Group (MUFG) for the greenfield factory it is now building in Anatolia. A portion of the financing will also be directed towards the expansion of Brisa’s truck and bus tyre plant in Izmit.

Read more

Related news:

  1. Goodyear names Hakan Bayman as president of European Consumer Business
  2. Lassa producer Brisa investing US$117.5 million to expand tyre capacity in 2012
  3. Turkey’s Brisa to Start Production Suspension
  4. Bridgestone contemplates second Turkish plant
23rd August 2016/by admin

Lassa launches global TV advertising campaign

Company News, International News

Following the pre-launch of its first global TV campaign in December in 2015, Lassa Tyres’ main global TV ad campaign starts began airing during the weekend of 20-21 February 2016. Under the brand motto, “the tyre that never tires”, Lassa Tyres’ first global TV campaign aims to reinforce Lassa Tyres’ brand values, while also capitalising on its sponsorship links with FC Barcelona. Lassa’s 30 second ad campaign on Eurosport available is in more than 54 countries and lasts until May 2016.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa unveils first global TV ad campaign
  3. Lassa endorses FC Barcelona’s Arda Turan
  4. Lassa gives FC Barcelona teams Christmas tyres
22nd February 2016/by admin

New social media channels launched for Lassa

Company News

Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.

Read more

Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
21st August 2015/by Andrew

Brisa’s Bayman takes on CMA region position at Bridgestone

Career Tracks

Hakan Bayman, CEO of Brisa Bridgestone Sabancı A.Ş since January 2009, has been appointed senior vice-president of Bridgestone’s CIS/Russia, Middle East and Africa (CMA) region. He begins in this position on 1 September, and while he steps down as CEO of the Bridgestone-Sabanci joint venture company he will remain on the Brisa board. Yiğit Gürçay replaces Bayman in the top Brisa job.

Read more

Related news:

  1. Goodyear names Hakan Bayman as president of European Consumer Business
  2. $310 million in international financing to aid Brisa tyre plant project
  3. Lassa Tyres signs Bolton Wanderers partnership
  4. Brisa names Alemdar CEO
19th August 2015/by admin

Lassa endorses FC Barcelona’s Arda Turan

Company News, International News

Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa unveils first global TV ad campaign
  3. Lassa launches global TV advertising campaign
  4. Lassa gives FC Barcelona teams Christmas tyres
7th August 2015/by admin

Lassa launches three new tyres at Autopromotec

Product News, UK News

Lassa Tyres used Autopromotec as the platform from which to launch three new products as well as for showcasing 21 different types of tyre. Two of the new tyres are winter tyre patterns, namely CompetusWinter 2 and Wintus2. Lassa also presented its new medium commercial tyre, the Maxiways.

Read more

Related news:

  1. NAMA debuts its car and truck tyre ranges at Autopromotec
  2. Autopromotec 2017 breaks all records
  3. Triangle Autopromotec 2019 product round-up
  4. Autopromotec: Changing Europe makes cooperation more important
11th June 2015/by admin

Lassa Tyres sponsors all indoor FC Barcelona teams

Company News, International News

FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.

Read more

Related news:

  1. Lassa gives FC Barcelona teams Christmas tyres
  2. Lassa endorses FC Barcelona’s Arda Turan
  3. Lassa unveils first global TV ad campaign
  4. Lassa launches global TV advertising campaign
3rd June 2015/by admin

New global website for Brisa’s Lassa Tyres

Company News

Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.

Read more

Related news:

  1. Brisa 9-month revenues up 36%
  2. Lassa endorses FC Barcelona’s Arda Turan
  3. New social media channels launched for Lassa
  4. Lassa launches global TV advertising campaign
26th May 2015/by Andrew

Lassa Tyres on-show in Geneva

International News

Lassa Tyres Greenways range in Geneva. Just like last year, Lassa has put its first eco-friendly tyre front and centre as this year’s special focus. Lassa’s Greenways is specifically designed to increase fuel efficiency and reduce emissions with “no compromise on safety, performance and durability”. Other acclaimed tyres, such as the Phenoma UHP tyre line-up, […]

Read more

Related news:

  1. “The Tire Cologne” – details of show to rival “Reifen” announced
  2. Organisers: Latin Auto Parts Expo a success
  3. New location, more floorspace – CITExpo even more attractive in 2016
  4. The Tire Cologne on why it moved to 2021
6th March 2015/by admin

Brisa partners with Solar Impulse

International News

Brisa, manufacturer of the Lassa brand, has become the Official Partner of round the world solar flight team – Solar Impulse in Turkey. Solar Impulse has set 1 March as the first possible take-off date for its first round-the-world solar flight starting from Abu Dhabi.  During its stopovers throughout its inter-continental journey, Solar Impulse will […]

Read more

Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Lassa endorses FC Barcelona’s Arda Turan
  3. Goodyear names Hakan Bayman as president of European Consumer Business
  4. Brisa 9-month revenues up 36%
18th February 2015/by admin
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