Lassa Tyres has announced that it has signed a team sponsorship deal for the 2012 Maxxis British Drift Championship (BDC), the series’ fifth year. Lassa Tyres Drift Team is made up of Jody Fletcher, who was awarded the BDC rookie of the year 2011; Richard McCourt, who is in his second year of competitive drifting, aiming for promotion to the Professional class; and Simon Perry who has been drifting since the beginning of the BDC in 2008 and who has a massive amount of followers locally and nationally.
Turkey’s Sabanci Holding intends to invest around US$130 million in its Kordsa cord and yarn operation and $110 million in its Brisa tyre making division during the course of 2012. According to Mehmet Pekarun head of Sabanci’s Tire, Tire Reinforcement and Automotive Group, these two investments are being undertaken as part of an overall $275 million investment programme.
Lassa reports it will showcase its entire range of European-market summer and winter passenger car, 4×4, light commercial vehicle and truck tyres at Reifen 2012; in the spotlight on the Lassa stand will be the Phenoma, Lassa’s latest summer high performance tyre. Developed by Brisa’s Research and Development Centre using the know-how gained from the experiences of the award winning Lassa Rally Team over the past decade, and available in European markets in 11 sizes ranging from 16 to 18 inches in diameter since May 2011, Lassa says the Phenoma is a popular choice in sport and prestige segment for upper class automobiles and tuning vehicles.
Brisa Bridgestone Sabanci Tyre Manufacturing and Trading Inc tyre brand Lassa is presenting its products on a 75m2 stand at the Geneva International Motor Show. Halit Şensoy, director of Lassa International Sales and Marketing says the show “provides an excellent opportunity for us in order to share the technology, design and philosophy behind our brand.” Visitors to Lassa’s stand can see the brand’s range of summer and winter tyres, its new range of ultra high performance and 4×4 tyres and its light truck and van products. Lassa said the main focuses of the stand are the Phenoma, Lassa’s sports tyre, and the Competus H/P, for passenger cars of all sizes.
Brisa-produced tyre brand, Lassa has been promoting its winter tyres across Europe with a series of television advertisements on Turkish channels. The brand also offers a tyre SOS service, sending the nearest dealer drivers’ contact information when in weather-related difficulty in Italy and Germany.
Turkish tyre maker Brisa reports a 36 per cent year-on-year rise in revenues between January and September. In a statement released on October 30, the company disclosed it earned some TL942.5 million (₤329.8 million) during the nine-month period. Net profits rose 35 per cent year-on-year over the same timeframe, to approximately TL47,500 (₤16,600) while EBITA grew 41 per cent to TL114 million (₤39.9 million).
Turkish tyre producer Lassa Tyres has sealed a partnership agreement with Borussia Mönchengladbach Football Club for the 2011/12 football season. The news follows an earlier contract that saw Lassa agree to partner with Bolton Wanderers in the UK as well as an advertising deal at RCD Espanyol in La Liga for the 2011/12 season. Both were brokered by London-based Samson Sport Consultancy.
Within four weeks of the company’s launch, Traxx Tyres secured new premises 15 minutes from London for the business’ head office. Walk in through the shining polished glass doors and you are greeted by the smell of new carpets and freshly unwrapped furniture. However, the first thing you notice is that this is not simply the administration department of a regional wholesaler, but rather the suite of ground floor offices and board rooms tell you that this operation is set up to be the nerve centre of a business with national aspirations. With the company having such impressive aspirations, Tyres & Accessories visited the Bracknell headquarters (Maxx House) to find out more about Traxx’s short history, recent achievements and plan for the future.
Lassa tyres, produced by Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc, (Turkey’s largest tyre producer and Europe’s seventh largest producer), exhibited its range of products at Autopromotec.
Turkey-based manufacturer Lassa Tyres has finalised a partnership agreement with Barclays Premier League football team Bolton Wanderers for next season. Turkey’s Brisa Bridgestone Sabanci, which manufactures Lassa tyres is the country’s number one tyre producer, and the seventh largest in Europe. The company said Bolton’s position as a successful and established member of the top tier of English football – next season will be the eleventh consecutive year that the club will compete in the Premier League – was a major attraction for the brand. The partnership was brokered by London based Samson Sport Consultancy, who have also secured contracts for Lassa Tyres in their other key markets.
Last year saw an upturn in global tyre markets following the slump of 2008 and 2009, and in presenting the 2010 annual report for Turkish tyre maker Brisa Bridgestone Sabanci Tire Manufacturing and Trading, chairperson Güler Sabanci said “Brisa reacted to this positive turn as efficiently as it reacted to the sudden deterioration that was previously caused by the harsh effects of the global financial turmoil; and managed the increase of demand in a brilliant fashion.”
Brisa’s Lassa brand is presenting its Competus HP and Phenoma tyres at the 81st Geneva International Motor Show, on an 80sqm stand in Hall 7. The Competus HP is the latest edition to the Lassa Competus family, and the new sports tyre, Phenoma, have been tested and approved by Germany’s TÜV SÜD Automotive. The show continues until 13 March.
Before Christmas Bandvulc Tyre Contracts (BTC) the tyre management division of the Bandvulc Group recently hosted a conference for its group of Key Independent dealers working in partnership with BTC. According to the company, the focus of the event was to outline its performance during 2010 and advise of its plans and objectives for next year.
BTC reports that its turnover is already in excess of £30 million and has expansive plans for the year ahead. Opening the conference, Patrick O’Connell, group managing director, welcomed all to the event and outlined corporate plans and concerns with tyre and commodity prices along with stressing the importance of service delivery and maintaining quality in every aspect.
Brisa, the Turkish joint venture company owned by Bridgestone and the Sabanci Group, has agreed to purchase Bandag’s Turkish operations for US$3.6 million. The company says this move provides Brisa with a “cost-cutting advantage” to the logistics sector and will increase the quality of service it can offer. The acquisition was made by the purchase of 7,508 shares in Bandag Lastik Mamülleri Ticaret Limited Şirketi; the transaction is subject to the usual legal approvals.
Bridgestone will take its hard and soft compound Potenzas to Istanbul this weekend for the Turkish Grand Prix in the knowledge that they face one of the toughest corners for tyres on the current calendar. The toughness off the circuit makes for yet another interesting race in 2010, with only 22 points covering the top eight drivers, a recent surge from the winner of the last two Grands Prix Mark Webber having made him the joint Championship leader with team-mate Sebastian Vettel. Hirohide Hamashima, Bridgestone director of Motorsport Tyre Development, says: “Istanbul Park has caused us problems in the past so it is a circuit where we pay particular attention to every aspect of our preparation. We have reviewed the tyre strength and durability of our tyres so far this season and we have seen no problems, even though the latest cars are both heavier and faster than previously.