Several recently-introduced products were on display at the Lassa stand at this year’s Reifen show. The Turkish tyre brand, produced by Bridgestone/Sabanci joint venture company Brisa, has been extended with the introduction of a new UHP range, Phenomena, and its latest winter line-up, the Snoways 3.
OK so the fact that China is the world’s largest tyre producer, the largest car maker, has the largest population and is likely to be the largest economy soon means that it is massively premature to write off the People’s Republic. Rapid growth and the huge scale of Brazil, Russia and India means these markets are still should be the focus of much attention. However, many international businesses have already latched onto this. So if everyone is competing for what they perceive as the same low-hanging fruit other opportunities could be going missing…or at least that is the question that is being raised in banking circles.
A site has been found for Bridgestone’s second plant in Turkey. On 4 October the company announced that Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş has reached an agreement with Aksaray Province Organized Industrial Zone regarding the acquisition of land for the construction of the new passenger car radial factory.
Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. (Brisa), the joint venture company run by Bridgestone Corporation and Turkey’s Sabancı Holding, is evaluating potential sites within the country for a second factory. Brisa intends to construct a passenger car radial factory to complement the company’s existing passenger car, bus and truck radial plant in İzmit, which entered volume production in 1990.
Lassa Tyres has renewed its advertisement arrangement with England's Premier League for a further one-year period. Under the terms of the partnership, the Lassa Tyres brand will continue to feature on pitch-side LED advertising boards during 21 upcoming Premier League fixtures.
This year, Lassa Tyres will once again field the Team Lassa Tyres in the British Drift Championship. The team’s drivers for the 2013 season are Simon Perry and Jody Fletcher in Super Pro-Class and Richard ‘Juddster’ McCourt in Semi Pro-Class; once again, they will compete in all six rounds of the UK’s premier drift championship.
As we can see this year’s Autopromotec intends to offer expansion on two fronts – increased emphasis on the educational aspects of the exhibition (which is increasingly marketing itself as forum for thought leaders); and increased internationalisation, particularly with regard to BRIC nations in general and Brazil and Argentina in particular. As far as the tyre and wheel contingent is concerned there are definitely a number of names you will have heard of, but perhaps not as many of the best known brands as you may have thought. That said, as they say, the show ain’t over till the fat lady sings and many of those that have shown up choose to register in the names of their local distributors rather than their international brands.
Along with displaying its range at the Geneva motor show for the fifth consecutive year, Turkish tyre brand Lassa has outlined its recent activities. Halit Şensoy, international sales and marketing director of Lassa manufacturer Brisa, shared that last year the tyre maker benefitted from the largest investment in production capacity in the company’s entire history. Brisa’s factory in Izmit, Turkey now has the capacity to produce ten million tyres per annum. The investment, Şensoy added, was made in order to meet growing demand in both local and export markets.
Lassa Tyres has made its first shipment to Australia. The news follows an agreement between Lassa and Tyre Max Australia, one of Australia’s leading tyre wholesaling companies to distribute Lassa branded tyres throughout New South Wales (Sydney & Melbourne), South Australia (Adelaide), Western Australia (Perth) a and Queensland (Brisbane) regions.
According to Brisa UK brand manager Vicki Tillson, at this year’s Reifen exhibition Lassa focused not just on presenting its current product line-up, but also on showcasing things planned for the future. Most notably, the Turkish tyre maker displayed its first eco-friendly tyre, Greenways, at the trade show. This new range, which Tillson says will enter the market in early 2014, represents Lassa’s attempt to get in line and meet compliance standards for EU regulations coming into effect at the end of this year.
In addition to the latest tyres and related equipment available for purchase now, numerous exhibitors at Reifen 2012 are showing concept and upcoming products. One such company is Turkish brand Lassa, which is displaying its Greenways range. Vicki Tillson, UK branch manager for Lassa manufacturer Brisa, told Tyres & Accessories that the Greenways eco-friendly passenger car tyre line-up is scheduled for release in 2013 and will be available in 20 sizes from 14 to 16-inch rim diameters, 70 to 55 aspect ratio and T and H speed ratings.
In total Lassa will be showcasing 18 different types of its tyres at the Essen show next week. Phenoma, the latest in Lassa’s ultra high performance summer tyre line up, will be in the spotlight at Lassa’s booth (3-225). Available in all Lassa’s export markets and in 11 popular sizes ranging from 16 to 18 inches in diameter, Phenoma is aimed at the sport and prestige segment. According to the company it has a 2.9m shorter braking distance, 5 per cent better wet handling and 2 per cent better dry handling than its competitors.
Number one Turkish tyre brand, Lassa has opened its first Italian flagship store in Milan. The Lassa Shop’s staff will specialise in providing tyres and assistance for the Brisa-manufactured brand, with two customer initiatives launched at the same time: a courtesy bike programme, supplying bicycles to customers changing tyres, and the new Tyre SOS text service, which provides contact details for nearby Lassa dealers should problems occur.
Brisa, the company producing Lassa brand tyres in a joint venture between Bridgestone and the Sabanci Group, has announced it will invest US$117.5 million expanding its tyre manufacturing units in Izmit, Turkey. The investment figure exceeds the $110 million of investment that was reported at the start of April.