Lassa reports 60% growth in tyre exports
Lassa Tyres has reported that the brand has grown international exports by 60 per cent during the last five years. Top countries, where Lassa Tyres were sold during 2018 include Egypt, Italy, Germany, Austria, Ukraine and Morocco.
Lassa Tyres, which is part of Turkey-based Brisa Bridgestone Sabancı Tyre Manufacturing Inc., increased exports by 10 per cent compound annual growth rate (CAGR) in the last 5 years. During the same period, Lassa Tyres increased the number of countries it operates in to more than 80 by 2019 and thus successfully expanded by 41 per cent in operational territories in last five years.
As of the end of 2018, Lassa Tyres realized 45 per cent of its sales to European countries. Lassa Tyres also stood out performing better in terms of growth than the average growth in the markets that it is operating in. According to 2018 results, while Europe, CIS, MENA markets grew by 3 per cent, Lassa Tyres grew its sales by 22 per cent. During the first half of 2019, while all the markets that Lassa Tyres are currently represented shrank by 2 per cent, Lassa Tyres increased its sales by 5 per cent.
In the European markets, Lassa Tyres increased its share in almost all product groups and rim sizes, especially succeeded to expand with high ratios in UHP and 4×4 product groups.
Lassa reports that it sold nearly 4.2 million tyres in international markets during 2018, and is successfully widening its country network every year. Lassa Tyres included 8 new countries to its growing sales network in 2018 and during the first half of 2019, Lassa entered 7 new countries in European, African and Asian markets. Meanwhile, Egypt, Italy, Germany, Austria, Ukraine and Morocco became the countries that Lassa Tyres were sold the most.
Lassa Tyres are at the firm’s İzmit Manufacturing Plant, which has a history of 45 years in Turkey, and in the Aksaray Manufacturing Plant, which has started production in 2018 and stands out with its smart factory and industry 4.0 features. 5 per cent of Lassa product range was exported from the Aksaray Plant during 2018, and Lassa’s aim is to increase this ratio to 17 per cent in 2019 and to 21 per cent in 2021 and to expand in South America and Asia Pacific regions this year.