Kumho Tire says it intends to respond more quickly to changes in the mobility sector by transforming its tyre development process. The tyre maker refers to its plans as a “digital transformation” and says it will create a “twin” of the tyres it develops in order to cut lead times. Through the use of big data and artificial intelligence, this digital twin will be able to predict the characteristics of the tyre’s compounds as well as how the tyre will behave when driven.
In addition to sporting Nexen tyres, the new Kia EV6 will also be sold with Kumho tyres as original equipment. The tyre maker is supplying its Kumho Ecsta PS71 summer and Cruzen HP71 all-season tyres for fitment on cars sold in South Korea; Kumho Tire hasn’t yet confirmed whether it will also supply tyres for other markets. Both size 235/55R19 tyres feature Kumho’s 2014-developed K-Silent sound absorption technology.
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
A further Red Dot accolade for Kumho, which has won a Red Dot Design Award 2021 in the ‘product design’ category. The Red Dot team honoured Kumho for its latest street legal competition tyre, the Ecsta V730. Kumho launched the Ecsta V730 in the US market earlier this year.
Kumho Tire has shared further details of the planned production capacity increase at its facility in Vietnam, as well as news of an associated project in the USA. The tyre maker says the US$305 million investment will double capacity at the Binh Duong Province site by 2023. This means that annual output should reach at least 9.3 million tyres per annum by that time. As previously stated, the project will commence in the third quarter of this year and run until the early part of 2023.
Kumho has a new tyre for the European van and light commercial vehicle segment. Introducing the Kumho PorTran 4S CX11, the tyre maker says its newcomer combines the strengths of the Solus 4S HA32 all-season passenger car pattern and its existing winter specification van tyre, the Winter PorTran CW11. The result, says Kumho, is a tyre that “ensures safe, secure driving and excellent braking performance throughout the year.
Kumho Tire has the distinction of being the only tyre manufacturer to be honoured with a 2020 China Red Dot Design award. It gained this accolade via the Kumho Majesty 9 Solus TA93, an asymmetric tread summer tyre it adapted specifically for the Chinese market.
Drumroll please…more awards for Kumho tyres. Hot on the heels of the Good Design awards in Japan for the Kumho Majesty 9 and Ecsta PA51 patterns and the iF Design awards in Germany for the Majesty 9 and WinterCraft Wi51, the three abovementioned tyres have all been honoured with the Good Design Award of North America.
Two of Kumho Tire’s latest products have been honoured with an International Forum (iF) Design Award 2020. The International Forum Design awarded the Majesty 9 Solus TA91 high performance tyre and the Wintercraft Wi51winter tyre.
We won’t see this combination of vehicle and tyre in the UK or Europe, but it is nevertheless a red-letter occurrence for Kumho Tire. For the first time ever, Kumho tyres are being fitted as original equipment on an Audi model.
In recent years, the products of Korean tyre producer Kumho Tire have received a number of iF, Red Dot, IDEA and Good Design awards. Now the company has added two more Good Design awards into its already bulging trophy cabinet. The patterns recognised on this occasion are both passenger car products – the Majesty 9 Solus TA91 and ECSTA PA51.