Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
A further Red Dot accolade for Kumho, which has won a Red Dot Design Award 2021 in the ‘product design’ category. The Red Dot team honoured Kumho for its latest street legal competition tyre, the Ecsta V730. Kumho launched the Ecsta V730 in the US market earlier this year.
Kumho Tire has shared further details of the planned production capacity increase at its facility in Vietnam, as well as news of an associated project in the USA. The tyre maker says the US$305 million investment will double capacity at the Binh Duong Province site by 2023. This means that annual output should reach at least 9.3 million tyres per annum by that time. As previously stated, the project will commence in the third quarter of this year and run until the early part of 2023.
Kumho has a new tyre for the European van and light commercial vehicle segment. Introducing the Kumho PorTran 4S CX11, the tyre maker says its newcomer combines the strengths of the Solus 4S HA32 all-season passenger car pattern and its existing winter specification van tyre, the Winter PorTran CW11. The result, says Kumho, is a tyre that “ensures safe, secure driving and excellent braking performance throughout the year.
Kumho Tire has the distinction of being the only tyre manufacturer to be honoured with a 2020 China Red Dot Design award. It gained this accolade via the Kumho Majesty 9 Solus TA93, an asymmetric tread summer tyre it adapted specifically for the Chinese market.
Drumroll please…more awards for Kumho tyres. Hot on the heels of the Good Design awards in Japan for the Kumho Majesty 9 and Ecsta PA51 patterns and the iF Design awards in Germany for the Majesty 9 and WinterCraft Wi51, the three abovementioned tyres have all been honoured with the Good Design Award of North America.
Two of Kumho Tire’s latest products have been honoured with an International Forum (iF) Design Award 2020. The International Forum Design awarded the Majesty 9 Solus TA91 high performance tyre and the Wintercraft Wi51winter tyre.
We won’t see this combination of vehicle and tyre in the UK or Europe, but it is nevertheless a red-letter occurrence for Kumho Tire. For the first time ever, Kumho tyres are being fitted as original equipment on an Audi model.
In recent years, the products of Korean tyre producer Kumho Tire have received a number of iF, Red Dot, IDEA and Good Design awards. Now the company has added two more Good Design awards into its already bulging trophy cabinet. The patterns recognised on this occasion are both passenger car products – the Majesty 9 Solus TA91 and ECSTA PA51.
Fans of Czech First League club FK Mladá Boleslav will see a lot more of Kumho Tyre in future. As exclusive tyre partner for the coming three years, Kumho Tyre gains a logo presence on the back of players’ shirts and the front of their shorts during all First League and cup matches as well as on digital signage along the length of the playing field. The sponsorship arrangement also covers hospitality options and a presence within the club’s media activities.
The latest eco-friendly offering from Kumho is the Ecowing ES31. This successor to the KH27 is now available in a total of 46 sizes for 14- to 17-inch rim diameters, and around 70 percent of these carry an EU label grade of ‘B’ for rolling resistance. The sizes include all key fitments for bestselling small and medium-sized hatchbacks and saloons such as the VW Polo and Golf, Fiat 500, Audi A1, A2, A3 and A4, BMW 1 and 2 Series, Peugeot 208 and Renault Clio.
US-based industrial union the United Steelworkers reports that it now represents approximately 325 workers at the Kumho Tire factory in Macon, Georgia. The workforce’s status as a bargaining unit comes almost two years after an initial vote on the matter was held.