With an increasing number of countries and regional groupings implementing anti-dumping and countervailing policies against Chinese-produced, Chinese tyremakers are describing the situation as “not optimistic”. However, facing the harsh international trade environment head-on, Jinyu Tire reports that it has a number of solutions for the current market problems.
Jinyu’s Vietnamese tyre plant has produced its first TBR tyre. The milestone for the new facility caps nine months of intense construction, as the project team of Jinyu (Vietnam) Tire Co, Ltd overcome multiple challenges including the Covid-19 pandemic. The facility includes 19 buildings over 130,000 square meters, containing 894 pieces of equipment. The production of the first tyre at 10:08 on 30 March 2021 marks the completion of the production line and lays a solid foundation for the start of volume production in May.
Jinyu Tire has launched three new truck tyres, reinforcing its line-up for the European market. The Jinyu JF518 and Blacklion BF188 steer tyres replace the JF568 and BT165 respectively, designed to reduce rolling resistance and therefore cost per kilometre. It is also adding the new Jinyu JA626 on/off trailer tyre. Jinyu said the new products have been developed in response to increasingly demanding European market requirements.
Vietnamese officials have interpreted the US Department of Commerce (DOC) anti-dumping investigation preliminary conclusions as “very positive” for Vietnam-produced car tyres. There was even hope that cooperative Vietnam-based tyre manufacturers Local newspapers read this mean Vietnamese tyre factories had been “cleared” by the investigation.
Two of Sailun Jinyu International Europe’s tyre brands will now be distributed by wholesalers Viking Wholesaler Tyres and Bond International following a major strategic review of its UK distribution operations. The manufacturer pronounced itself “delighted to announce a number of enhancements and improvements” for its portfolio, which includes the Sailun, Jinyu, Blacklion, and Rovelo brands. The new strategy has become effective immediately, SJI Europe added.
Sailun Jinyu will begin its new football perimeter advertising agreement with the English Premier League in this weekend’s matches, having signed an initial commitment to 10 games. Its advertisements will appear on the pitch perimeter hoardings at Stoke City’s Bet365 stadium and The Hawthorns, home to West Bromwich Albion, on 20 August, with a second showing at the latter ground on 28 August.
Sailun-Jinyu Group has denied reports in Turkish newspaper Hürriyat suggesting the firm is planning on establishing a tyre factory in Turkey by 2020. The Hürriyat report, dated 5 March, said Sailun is planning to set up a joint-venture tyre factory in Turkey with its Turkish distribution partner there, Yeslas.
Various news reports suggest Jinyu, (which changed its name to Sailun Jinyu in 2014 following its merger with Sailun) could be building a new tyre plant in Turkey. According to the Turkish Hurriyet newspaper, Jinyu is considering a joint-venture with local distributor Yeslas.
The Italian tyre brand Momo Tires has signed a contract to manufacture Momo tyres “in Europe”. According to the company, the new partnership includes the production of three brand new models, along with an innovative “four season” tyre to complete the line-up. However, no further details of exactly where the tyres will be produced have yet been released. In answer to questions from Tyres & Accessories, Momo representatives simply said they will publish the name of the producer and the factory soon, which could suggest it is a manufacturer with more than one factory.
Maxam has announced its strategic intent to grow global sales and market shares following completion of an intensive review of its operations. One result of this review has been the move of the operational support team from Luxembourg to Birmingham, where it will link up with the Sailun Jinyu European team, and stand in very close proximity to the nearby Sailun European Research and Development facility. In order to achieve its overall objective, the OTR tyre manufacturer has also planned number of initiatives.
Sailun spent 2014 supporting the growth of its passenger car tyre range, with a number of dealer and tyre testing events, as well as prominent stands at the world’s biggest tyre fairs. Having appointed ex-Kumho technical director, Thomas Jang in November 2013 to oversee the development of its PCR products, Sailun’s European operation has also worked to support its dealers, increasing its business development staff based in Solihull, and co-hosting events such as a week of tyre testing at the historic Lohéac circuit and one for winter tyres in at the Alpine track in Val d’Isère, both with French distributor, Distri Cash.
NEX, the newly formed Spanish tyre wholesaler, has reported details of its exclusive brand portfolio. The company, which appointed Luis Miguel Muñoz as managing director in October 2014, was formed when Euromaster and Rodi Motor Services merged their distribution operations. According, to the company NEX started its independent distribution and delivery operations in Spain last December.
2014 has seen Kings Road Tyres sign a new agreement extending its 10-year exclusivity deal for Aeolus TBR and OTR tyres and the announcement of another exclusive UK partnership, with the Blacklion TBR range, amongst other things.
The decade-long partnership with Aeolus has seen the brand gain status and popularity as a premium budget tyre offering end users a powerful price-performance package. In tailoring its products to the needs of the UK market, Aeolus was among the first Chinese truck tyre manufacturers to supply casings suitable for both retreading and regrooving.
Leading UK commercial vehicle tyre wholesaler Kings Road Tyres (KRT) launched its latest addition to a portfolio of exclusive TBR tyre brands at its Reifen 2014 stand. It will distribute the Jinyu manufactured Blacklion brand in the UK exclusively, with stocks available from the third quarter of 2014, KRT says.