Sailun Jinyu will begin its new football perimeter advertising agreement with the English Premier League in this weekend’s matches, having signed an initial commitment to 10 games. Its advertisements will appear on the pitch perimeter hoardings at Stoke City’s Bet365 stadium and The Hawthorns, home to West Bromwich Albion, on 20 August, with a second showing at the latter ground on 28 August.
Sailun-Jinyu Group has denied reports in Turkish newspaper Hürriyat suggesting the firm is planning on establishing a tyre factory in Turkey by 2020. The Hürriyat report, dated 5 March, said Sailun is planning to set up a joint-venture tyre factory in Turkey with its Turkish distribution partner there, Yeslas.
Various news reports suggest Jinyu, (which changed its name to Sailun Jinyu in 2014 following its merger with Sailun) could be building a new tyre plant in Turkey. According to the Turkish Hurriyet newspaper, Jinyu is considering a joint-venture with local distributor Yeslas.
The Italian tyre brand Momo Tires has signed a contract to manufacture Momo tyres “in Europe”. According to the company, the new partnership includes the production of three brand new models, along with an innovative “four season” tyre to complete the line-up. However, no further details of exactly where the tyres will be produced have yet been released. In answer to questions from Tyres & Accessories, Momo representatives simply said they will publish the name of the producer and the factory soon, which could suggest it is a manufacturer with more than one factory.
Maxam has announced its strategic intent to grow global sales and market shares following completion of an intensive review of its operations. One result of this review has been the move of the operational support team from Luxembourg to Birmingham, where it will link up with the Sailun Jinyu European team, and stand in very close proximity to the nearby Sailun European Research and Development facility. In order to achieve its overall objective, the OTR tyre manufacturer has also planned number of initiatives.
Sailun spent 2014 supporting the growth of its passenger car tyre range, with a number of dealer and tyre testing events, as well as prominent stands at the world’s biggest tyre fairs. Having appointed ex-Kumho technical director, Thomas Jang in November 2013 to oversee the development of its PCR products, Sailun’s European operation has also worked to support its dealers, increasing its business development staff based in Solihull, and co-hosting events such as a week of tyre testing at the historic Lohéac circuit and one for winter tyres in at the Alpine track in Val d’Isère, both with French distributor, Distri Cash.
NEX, the newly formed Spanish tyre wholesaler, has reported details of its exclusive brand portfolio. The company, which appointed Luis Miguel Muñoz as managing director in October 2014, was formed when Euromaster and Rodi Motor Services merged their distribution operations. According, to the company NEX started its independent distribution and delivery operations in Spain last December.
2014 has seen Kings Road Tyres sign a new agreement extending its 10-year exclusivity deal for Aeolus TBR and OTR tyres and the announcement of another exclusive UK partnership, with the Blacklion TBR range, amongst other things.
The decade-long partnership with Aeolus has seen the brand gain status and popularity as a premium budget tyre offering end users a powerful price-performance package. In tailoring its products to the needs of the UK market, Aeolus was among the first Chinese truck tyre manufacturers to supply casings suitable for both retreading and regrooving.
Leading UK commercial vehicle tyre wholesaler Kings Road Tyres (KRT) launched its latest addition to a portfolio of exclusive TBR tyre brands at its Reifen 2014 stand. It will distribute the Jinyu manufactured Blacklion brand in the UK exclusively, with stocks available from the third quarter of 2014, KRT says.
Brazil’s Chamber of Commerce (Camex) has reviewed and extended its anti-dumping duties on passenger car tyres manufactured in China. In late July it published a list of duties to be charged on tyres covered by Mercosul Common Nomenclature (NCM) 4011.10.00, specifically new 65 and 70 series, 13 and 14-inch rim diameter passenger car radials.
Following earlier reports suggesting Sailun Company Ltd had bought two other Chinese tyre firms, Sailun representatives have confirmed that the Chinese tyre manufacturer has entered into a “framework agreement” to acquire equity in both Shandong Jinyu Industrial Co. Ltd and Shenyang Peace Radial Tyre Manufacturing Co. Ltd. The framework was agreed on 10 July 2012.
On 10 July Sailun Co Ltd. announced its entry into an agreement to acquire another Chinese tyre maker and also purchase a large share in a third company. In separate statements, Sailun said it will buy Shenyang Peace Radial Tyre Manufacturing Co. Ltd. for about RMB 120 million (£12.2 million) and acquire 49 per cent equity in Shandong Jinyu Industrial Co. Ltd. for around RMB 200 million (£20.3 million). Shenyang Peace has annual capacity of 1.2 million all-steel radial truck tyres, while Shandong Jinyu has capacity to produce three million all-steel radials and 10 million semi-steel radials per year.
After an eight-year long mutually beneficial relationship Maxxis International UK Ltd has decided to part company with its long-term distribution partner Grouptyre. The news came in the form of an announcement that the two companies have ended their exclusivity agreement, which implies that the firm will continue supplying Maxxis tyres for the time being. However, Tyres & Accessories understands that there is more to the story than that.
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