The world of tyres and that of the silver screen seldom cross paths. They notably did so in 2010 when French director Quentin Dupieux brought us Rubber, the tale of an anthropomorphised but troubled tyre named Robert. They cross paths again in 2021, this time via a film jointly written and produced by a major name in the tyre wholesaling sector.
Start making the popcorn – a new film from Falken Tyres is about to debut. Called ’20 Years, 20 Stories’, the film covers the brand’s 20th-anniversary celebration at the 24 Hours Nürburgring last year and shares the experience of the legendary race as told by 24 people before, during and after the event.
Life imitates art? In 2010, Tyrepress.com reported the Cannes Film Festival screening of Rubber, a French dark comedy horror about Robert, a tyre that acquires a taste for killing. Fast forward seven years, and we’ve come across fresh footage – but this time the tyre terror is for real.
Tyres are not Tony Gonzalez’s sole passion. In addition to holding the positions of chief executive officer and chairman at US wholesaler Tire Group International (TGI), he has also built up a multimedia and artist management company, Rock The Moon Productions, LLC. Yesterday, the Film division of Rock The Moon Productions announced it has sold the rights to develop the film ‘The Corporation’ to Paramount Pictures in partnership with Appian Way Productions, the film company founded by Leonardo DiCaprio.
CharityStars, an online charity auction house based in Milan and London, is offering a unique piece of motorsport history for sale: the overalls worn by actor Chris Hemsworth, who played James Hunt in the film Rush.
Toyo Tire & Rubber Co., Ltd. is to produce a film called “Driven to perform. To SAN SIRO” linking clips produced by fans from around the world into a movie to be shown during AC Milan Serie A home games. As a Premium Sponsor, Toyo Tires will make the film to promote support for AC […]
The recent launch of Bridgestone’s Battlax Hypersport S20 EVO is being supported by a new promotional film starring Valentino Rossi. The multiple MotoGP world champion served as motorcycle tyre adviser during the S20 EVO’s development, and in the film he puts the hypersport tyre through its paces on a Yamaha YZF-R1. The short film can be viewed here.
Bridgestone and motorcycle racing legend Valentino Rossi recently came together near the nine-time world champion’s home in Tavullia, Italy to collaborate on a promotional film that celebrates their winning partnership. The film showcases how both the tyre maker and Valentino ‘share’ a winning DNA, starting out from humble beginnings before going on to become leaders in the world of motorsport. Viewers are taken on a dramatic journey with both Bridgestone and Rossi, integrating historic and current footage that highlights their shared values and joint successes.
You may remember a February report from tyrepress.com drawing your attention to a new serial killer movie named Rubber, and starring a sentient tyre as its antagonist (see ‘Mr Oizo Returns with Slasher Flick Starring Tyre’, or click the Related News link below). While tyrepress.com then described the chance of it appearing on British screens as “unlikely”, the film has garnered enough support to be shown in the Critic’s Choice programme of the world’s most (in-)famous film festival in Cannes, France. You can see the (beautifully photographed) trailer below the full version of this story in the subscriber area.
