Bridgestone and Valentino Rossi go back to their roots in new short film

Bridgestone and motorcycle racing legend Valentino Rossi recently came together near the nine-time world champion’s home in Tavullia, Italy to collaborate on a promotional film that celebrates their winning partnership. The film showcases how both the tyre maker and Valentino ‘share’ a winning DNA, starting out from humble beginnings before going on to become leaders in the world of motorsport. Viewers are taken on a dramatic journey with both Bridgestone and Rossi, integrating historic and current footage that highlights their shared values and joint successes.

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