Toyo to produce AC Milan global fan film
Toyo Tire & Rubber Co., Ltd. is to produce a film called “Driven to perform. To SAN SIRO” linking clips produced by fans from around the world into a movie to be shown during AC Milan Serie A home games.
As a Premium Sponsor, Toyo Tires will make the film to promote support for AC Milan. The film, part of Toyo Tires global branding, is a call to AC Milan fans throughout the World to show their support for the team. The production of a worldwide fan movie is a first for a club sponsor
Submissions opened worldwide 1 December through the Instagram photo-sharing service. Clips submitted will be available to vote on from 8 December. A selection of some of the fan clips receiving the highest votes on Twitter and Facebook will be edited into the movie.
Toyo Tires will screen the film to demonstrate support during AC Milan home games during the latter half of the 2014-2015 season at San Siro stadium, the hallowed grounds of Italian Soccer.