50 years, 135 million tyres – Michelin reaches retail milestone with Sears
Michelin North America has celebrated half a century of partnership with the retailer it says has not only sold more Michelin tyres than any other, but also introduced the radial tyre into the USA. Department store chain Sears signed an agreement with Michelin in 1965 to sell Michelin radials under the Allstate trademark, a deal that kicked off a collaboration that has now seen more than 135 million tyres sold through Sears outlets.