Micheldever celebrates 20 years of General Tire partnership

During 2015 Micheldever is celebrating 20 years of partnership with Coninental-owned brand General Tire. What began as a supply contract between the pre-Continental General Tire and the pre-Micheldever 4×4 tyre wholesale specialist, Southam Tyres, has blossomed into a successful ongoing relationship over the years.

This much is demonstrated by some impressive market share growing statistics. Back when the cooperation between the two companies began in 1995, General Tire product sales occupied some 4 per cent of the applicable market. Now it is 15 per cent.

In order to mark the 20th anniversary Micheldever is embarking on a General Tire-themed summer roadshow, raising money for a Children’s Air Ambulance charity at the same time.

The roadshow will cover the official signing date of the Southam/General agreement – 28 July.


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