Michelin seeks participants in anniversary US treasure hunt

5th August 2014 | 1 Comment
 
Michelin seeks participants in anniversary US treasure hunt
Find him and take his photo...

In 1889, Édouard Michelin took over a factory in Clermont Ferrand, France that produced farm machinery and rubber balls, and renamed it Michelin et Cie. Exactly 125 years have passed since that fateful acquisition, and part of its celebrations in this anniversary year, Michelin is calling on interested parties to take part in a “treasure hunt across the United States with the world’s largest location-based activity: geocaching.”

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Category: International News

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