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You are here: Home1 / Andrea Manenti

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Bridgestone Potenza Sport campaign wins industry marketing accolade

UK News
NTDA

Bridgestone’s ultra-high performance tyre, the Potenza Sport, has received more acclaim for the manufacturer, as its adrenalin fuelled marketing campaign was made Industry Marketing Campaign of the Year at the NTDA’s Tyre Industry Awards. Bridgestone targeted its 1 April to 30 June campaign at consumers making more informed decisions than the average tyre buyer, addressing their passion for driving.

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Related news:

  1. Bridgestone Tyre Industry Awards double ‘a huge coup’
  2. Bridgestone: Tyre Industry Awards pay tribute to ‘giant strides’ made over past 12 months
  3. Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award
  4. Tyre Industry Awards 2018 announced, including Bridgestone double
31st October 2022/by Andrew

Bridgestone promoting Tyre Safety month message in new portal

UK News

During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.

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Related news:

  1. Bridgestone reiterates TyreSafe message
  2. Tyre Safety Month 2014 launches
  3. PCL reminds drivers about correctly inflated tyres
  4. Time for a change?
6th October 2022/by Stephen

Bridgestone, Kwik Fit partnering with The British Motor Show

Company News, UK News

Two noteworthy names from the tyre industry are teaming up to support The British Motor Show 2022, which takes place at Farnborough International between 18 and 22 August. Bridgestone, partnering with Kwik Fit, will be sponsoring both Hall 5 and the motorsport arena. The hall and arena’s names will reflect this arrangement and they’ll respectively be known as the Bridgestone Hall in partnership with Kwik Fit and The Bridgestone Motorsport Arena in partnership with Kwik Fit.

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Related news:

  1. Bridgestone Sponsors Geneva Motor Show 2006 Press Room
  2. Bridgestone to Sponsor World Green Car Award
  3. VW Polo Voted World Car of Year
  4. Bridgestone to showcase “Everywhere” marketing, sustainable concept tyre at IAA
13th July 2022/by Stephen

Bridgestone urges EV drivers to choose tyres wisely

Product News

After picking the brains of 2,000 motorists in a YouGov commissioned survey, Bridgestone discovered that just eight per cent of respondents know the differences between tyres tailored for electric vehicles (EVs) and standard tyres. It has thus decided to educate motorists on the benefits – including financial – of these specialised tyres.

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Related news:

  1. First ‘Air Free’ Bridgestone tyres by 2019
  2. Bridgestone showcasing global mobility solutions at CES 2020
  3. Bridgestone to supply tyres to Volta Trucks’ electric truck pilot fleet
  4. BMW iX electric SUV to roll on Pirelli P Zero Elect tyres
6th July 2022/by Stephen

Bridgestone Tyre Industry Awards double ‘a huge coup’

Company News, UK News

The two Tyre Industry Awards presented to Bridgestone during the National Tyre Distributors Association’s 7 October ceremony represent a “huge coup” for the company according to Andrea Manenti, North Europe region vice president. The manufacturer said the awards were the result of its recently launched “best-in-class new products” and its “commitment to a sustainable future and staff training.” Bridgestone was presented with the Staff Training & Development accolade and the headline Tyre Manufacturer of the Year award – the fourth time they have triumphed in the category since 2015 – at a packed International Convention Centre in Birmingham.

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Related news:

  1. Bridgestone: Tyre Industry Awards pay tribute to ‘giant strides’ made over past 12 months
  2. ‘Significant breakthrough’ – Bridgestone reacts to double NTDA award nod
  3. Tyre Industry Awards 2015: Winners
  4. Tyre Industry Awards 2018 announced, including Bridgestone double
13th October 2021/by Andrew

Torque from the Top – Andrea Manenti, vice president – Bridgestone North Europe region

Premium, UK News
Bridgestone

Continuing our ongoing series of interviews with leading tyre executives, this month’s edition hears of Bridgestone’s achievements in the realms of sustainability, material development, retreading and more.

Tyres & Accessories: What effect has the pandemic had on the day-to-day running of your business? Have you had to make any fundamental changes?

Tyres & Accessories logo“Torque from the Top” is a regularly feature in the print edition of Tyres & Accessories magazine. Not a subscriber? No problem, click here to become one.

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  1. Tyre sales down, but not as much as feared – GfK
  2. Michelin UK resuming production at Stoke retreading factory
  3. Top Treads resilient and adaptable despite challenging lockdown environment
  4. Bridgestone Invests £400,000 in UK Retreading
25th May 2021/by Peter Gardner

Tyre sales down, but not as much as feared – GfK

Company News, International News, Premium, UK News

5 November saw the inaugural virtual Tyre Industry Conference, with Tyres & Accessories bringing the traditional annual conference into the virtual arena due to Covid-19 restrictions. Produced in association with the NTDA and supported by Cam Systems, our expert panel was comprised of James Ward, senior insight manager, GfK; Andrea Manenti, VP north region, Bridgestone; and Pravesh Amtha, sales general manager Consumer UK&I, Goodyear. The wide-ranging 45-minute conversation covered a lot of bases, but the first session, which was designed to focus on the new tyre market’s recent trends and statistics began with a presentation from James Ward.

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Related news:

  1. Four out of five consumers changing tyre shopping behaviour
  2. 2018 UK truck tyre market data overview
  3. 4×4 tyre sales down 6%
  4. Goodyear’s European motorsport renaissance continues despite pandemic challenges
23rd November 2020/by Chris

Bridgestone wins TyreSafe Innovation Award 2020

Company News, UK News
Bridgestone

Bridgestone’s range of technologically advanced products and services has helped the company win national road safety charity TyreSafe’s Innovation & Use of Technology Award 2020. The new award represents further recognition of Bridgestone’s contribution to road safety by TyreSafe. The manufacturer collected the Tyre Manufacturer of the Year title in 2018, an Outstanding Achievement Award in 2017 and an Innovation & Use of Technology trophy for its DriveGuard runflat technology, also in 2017.

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  1. Bridgestone scoops TyreSafe Tyre Manufacturer of the Year award
  2. Government, tyre industry unite to reduce tyre-related casualties
  3. TyreSafe to increase tyre safety awareness with new member Foxy Lady
  4. Sigmavision’s TreadReader wins TyreSafe Innovation and Technology Award    
27th October 2020/1 Comment/by Andrew

Bridgestone to supply tyres to Volta Trucks’ electric truck pilot fleet

Company News, Product News
Bridgestone

Scandinavian start-up full-electric vehicle manufacturer Volta Trucks has signed a new tyre partnership with Bridgestone. The world’s largest tyre manufacturer will fit its tyres to the first launch vehicle, which will be revealed at an online event on Thursday 3 September. The agreement also covers the supply of tyres to Volta’s pilot vehicles, due to start evaluation with fleet operators in early 2021. Large logistics fleet operators have already signed-up to trial the Volta Zero, including DPD Group in the UK and Bring and Posten in Scandinavia, with orders also already being taken for the vehicle in both markets.

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  1. Bridgestone renames TomTom Telematics Webfleet Solutions
  2. Bridgestone sees 42% increase in CV Show visitors
  3. Giti Fleet SMART TPMS launched at CV Show 2019
  4. Goodyear Total Mobility represents tailored, end-to-end offer for fleets
26th August 2020/by Andrew

Bridgestone North Region appoints Andrea Manenti as vice president

Career Tracks, Company News
Andrea Manenti

Bridgestone has appointed Andrea Manenti as vice president for its North Region, which includes the UK and Ireland. Manenti joins Bridgestone from Trelleborg Wheel Systems where he was global OE senior director. He joined Trelleborg in Italy as sales director and has held managing director and country manager positions in the UK and Ireland, China and Asia.

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Related news:

  1. Bridgestone appoints Ulf Harring as chief operating officer EMEA
  2. Manenti promoted in Trelleborg Wheel Systems EMEA reorganisation
  3. Nexen names Edwin van der Stad vice president OE Europe
  4. Bridgestone EMIA announces changes to sales leadership structure
20th April 2020/by Andrew

Manenti promoted in Trelleborg Wheel Systems EMEA reorganisation

Career Tracks, Company News

Elio Bartoli, EMEA president & global OEM at Trelleborg Wheel Systems (TWS) has announced several management changes to the Europe, Middle East and Africa regional organisation, all of which came into effect on 1 January, 2020. The announcement follows the news of Richard Lyons’s appointment as its new UK managing director.

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Related news:

  1. Richard Lyons joins Trelleborg as North Region general manager, UK MD
  2. Trelleborg hosts Field Day, soil protection forum in Heilongjiang, China
  3. ‘Planning, communication’ help Trelleborg implement plans during pandemic
  4. Richard Lyons resigns from Giti
27th January 2020/by Andrew

Trelleborg hosts Field Day, soil protection forum in Heilongjiang, China

Company News, International News, Product News

Trelleborg has presented its agricultural products in a Field Day demonstration and hosted a forum focused on soil protection and sustainable development on Hongxing Farm, Heilongjiang, China. The 21 May event hosted more than 400 visitors, comprising professional farmers, tractor dealers, trade media and associations, and professors and researchers from China Agricultural University, Northeast Agricultural University and the Academy of Agricultural Sciences Heilongjiang.

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Related news:

  1. Trelleborg ProgressiveTraction to receive FinOvation Award at Kentucky show
  2. Trelleborg to make first 2015 European Road Show stop in Parma, Italy
  3. Trelleborg acquires Italian agricultural tyre distributor
  4. Trelleborg partners with Farming Simulator 19, fields league team
1st June 2016/by Andrew

Trelleborg team scales highest UK peaks for charity

UK News

On 11 July 2014, a team from Trelleborg Wheel Systems undertook a challenge that few have completed – climbing the highest peak in each of the four countries of the United Kingdom in just 48 hours. They travelled with flags representing each of the 28 UK and Ireland Trelleborg Professional Centers (TPCs), a network of dealers that supply Trelleborg’s complete agricultural tyre range. The expedition took the newly-launched TPC partners to each of the highest peaks, all in aid of the Trelleborg charity initiative, the Antonio Bianchi House.

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Related news:

  1. Trelleborg Professional Centre programme launches
  2. Trelleborg hosts Field Day, soil protection forum in Heilongjiang, China
  3. Trelleborg raising agri and forestry tyre prices in UK
  4. Two new dealers join Trelleborg Professional Centre tyre network
1st August 2014/by Tyrepress Editors

Trelleborg Professional Centre programme launches

Premium, UK News

Trelleborg Wheel Systems has launched its agricultural tyre dealer programme at a meeting of its key dealers. Taking place at Mercedes Benz World, Brooklands, the event provided the chance to “share information, which is the crux of why we are here,” according to Trelleborg marketing manager Bruce Lauder’s introduction. The network of 28 Trelleborg dealers that have chosen, and been chosen, to cooperate in the Trelleborg Professional Centre (TPC) programme were invited to participate in an extended discussion during the conference. Trelleborg’s managing director UK and Ireland Andrea Manenti outlined the TPC concept, gave an overview of the UK agricultural tyre market and the manufacturer’s place within it and answered dealers’ questions.

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Related news:

  1. LAMMA Innovation Awards the latest to recognise Trelleborg’s ProgressiveTraction
  2. Trelleborg claims widest tread width and footprint
  3. Trelleborg to launch TM700 ProgressiveTraction range
  4. Tyre Safety Month 2014 launches
8th April 2014/by Andrew

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