Bridgestone Potenza Sport campaign wins industry marketing accolade

Bridgestone’s ultra-high performance tyre, the Potenza Sport, has received more acclaim for the manufacturer, as its adrenalin fuelled marketing campaign was made Industry Marketing Campaign of the Year at the NTDA’s Tyre Industry Awards. Bridgestone targeted its 1 April to 30 June campaign at consumers making more informed decisions than the average tyre buyer, addressing their passion for driving.