Four out of five consumers changing tyre shopping behaviour
: With Autumn and winter conditions looking more like this than ice and snow-drifts, all-season tyres have grown in popularity. These products, together with booming van tyre sales and the right application of online retail options are key opportunities for tyre manufacturers and retailers alike (Photo: Craig Adderley; Pexels)
Following what was generally regarded as an insightful presentation on the impact of coronavirus on global, European and UK tyre markets, the panel for our “New Tyres in Corona-World” Virtual Tyre Industry Conference 2020 session (James Ward, senior insight manager, GfK; Andrea Manenti, VP north region, Bridgestone; and Pravesh Amtha, Sales General Manager Consumer UK&I, Goodyear) moved into a discussion relating to how manufacturers are working on creatively supporting the tyre trade in the face of the second lockdown and ongoing pandemic- and economy-related complications.
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