Bridgestone Sponsors Geneva Motor Show 2006 Press Room
Bridgestone Europe, together with Fujitsu Siemens Computers, will co-sponsor the press room of the 2006 Geneva motor show (2-12 March). As ‘Official Press Sponsor’, Bridgestone will feature its logos and messages on prominent wall displays, signage and documentation in the press room. In addition, Bridgestone-uniformed staff will be on hand to assist journalists visiting the event. Last year Goodyear sponsored the exhibition’s press centre.
Sponsorship of the official organiser’s website also brings the right to display year-round banner flashes on pages that annually attract more than 10 million visits. A hyperlink in the press section also connects directly to Bridgestone’s own corporate website. As well as giving strong exposure to commercial information, this provides a platform for promoting the global ‘Think Before you Drive’ safety campaign, which Bridgestone is running in collaboration with the FIA Foundation.