Continental Tyres has renewed its commitment to Women’s football in England by extending its partnership with the FA to September 2021. This renewal will see Continental, as a founding partner of The FA Women’s Super League, reach its ten-year milestone of continued support.
The Worshipful Company of Wheelwrights has named Continental Tyre Group Ltd the inaugural winners of the Tyre Industry Environmental & Sustainable Solution Award. The accolade was presented at the Worshipful Company of Wheelwrights White Tie Banquet. The independent judging panel looked for entries to show evidence of materially reducing the environmental impact of tyres and production over the product’s entire lifespan, whilst promoting sustainability and bringing environmental benefits to both business and wider society. Conti’s marketing director Tracey Mortimer said the award was “a huge honour,” which “highlights Continental’s commitment to environmental consideration.”
Guy Frobisher is taking on a central role at Continental AG’s headquarters in Germany as head of marketing communication for the PLT Replacement EMEA business unit, and the UK-based position he leaves is being filled by Tracey Mortimer. Mortimer, who has been with Continental for 14 years, begins in her new job as passenger marketing director on 1 May.
The Continental brand’s return to the OTR tyre segment has gained traction with the official launch of the ContiEarth range at MINExpo. Continental presented two versions of ContiEarth at the Las Vegas show, the EM-Master and the RDT-Master.
Three years ago, Continental began focusing on non-automotive areas of its business in order to better balance the company’s sales footprint. An early beneficiary of this new emphasis was Continental’s Commercial Specialty Tires (CST) business, with the first investments to grow the CST portfolio directed at the port tyre segment. Now, in 2016, it is the turn of earthmover tyres, and a new EM range will be introduced later this year. As was the case with the port tyre range, the earthmover products will reflect the 2013-initiated drive to establish the Continental name as the company’s primary brand in the OTR sector.