Continental wins inaugural Tyre Industry Environmental & Sustainable Solution Award

Continental marketing director Tracey Mortimer accepts the Worshipful Company of Wheelwrights’ inaugural Tyre Industry Environmental & Sustainable Solution Award

The Worshipful Company of Wheelwrights has named Continental Tyre Group Ltd the inaugural winners of the Tyre Industry Environmental & Sustainable Solution Award. The accolade was presented at the Worshipful Company of Wheelwrights White Tie Banquet. The independent judging panel looked for entries to show evidence of materially reducing the environmental impact of tyres and production over the product’s entire lifespan, whilst promoting sustainability and bringing environmental benefits to both business and wider society. Conti’s marketing director Tracey Mortimer said the award was “a huge honour,” which “highlights Continental’s commitment to environmental consideration.”

Mortimer added: “Our Sustainable Natural Rubber Sourcing Policy last year went even further in highlighting our long-term commitments to employees, customers and our end goal of limiting environmental impact.”

The Worshipful Company of Wheelwrights is active in the support and development of the wheelwright’s craft in England, Wales and Northern Ireland and have been promoting the craft for over 350 years. Their knowledges and expertise makes them well placed to hand out such an award.

Mark Griffiths (left), Tracey Mortimer (centre-left), and Peter Robb (right) of Continental

Competition for the award was strong, according to the Worshipful Company of Wheelwrights, though Continental’s submission was deemed the clear forerunner. The judging panel stated: “Continental Tyre Group Ltd’s entry was the most comprehensive and consistently scored the highest against all criteria by the judges. Continental is considered to have the most developed ‘top down’ approach to tyre manufacturing and performance and is at the forefront in using recyclates, alternative sustainable materials and new natural sources for rubber.”

The panel also acknowledged other highlights of Continental’s submission, such as its carbon emission reductions, and its research into plastic pollution from tyre and road wear particles.

The award was presented to Mortimer at Mansion House, the Lord Mayor of London’s official residence. More than 200 guests including many tyre and aftermarket representatives and the Lord Mayor of London and his Sheriffs attended the event.

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