September launch for Continental EM tyre range

11th May 2016 | 0 Comments
September launch for Continental EM tyre range
The first two products in the ContiEarth portfolio are the Conti EM-Master and RDT-Master

Three years ago, Continental began focusing on non-automotive areas of its business in order to better balance the company’s sales footprint. An early beneficiary of this new emphasis was Continental’s Commercial Specialty Tires (CST) business, with the first investments to grow the CST portfolio directed at the port tyre segment. Now, in 2016, it is the turn of earthmover tyres, and a new EM range will be introduced later this year. As was the case with the port tyre range, the earthmover products will reflect the 2013-initiated drive to establish the Continental name as the company’s primary brand in the OTR sector.

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Category: Company News, Product News

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