The Continental brand’s return to the OTR tyre segment has gained traction with the official launch of the ContiEarth range at MINExpo. Continental presented two versions of ContiEarth at the Las Vegas show, the EM-Master and the RDT-Master.
Three years ago, Continental began focusing on non-automotive areas of its business in order to better balance the company’s sales footprint. An early beneficiary of this new emphasis was Continental’s Commercial Specialty Tires (CST) business, with the first investments to grow the CST portfolio directed at the port tyre segment. Now, in 2016, it is the turn of earthmover tyres, and a new EM range will be introduced later this year. As was the case with the port tyre range, the earthmover products will reflect the 2013-initiated drive to establish the Continental name as the company’s primary brand in the OTR sector.