50-year tyre industry stalwart Rob Henderson retired at the end of December 2020. Henderson can look back on an illustrious career in the international tyre market, much of which was spent in management roles with tyre manufacturers and wholesalers. He ends his career following seven years as the general manager in the UK and Europe for China’s Enjoy Tyre, best known for its Rotalla and Routeway brands.
Enjoy Tyre used its regular appearance at this year’s Autopromotec Show to present Rotalla’s new all-season tyre range alongside the latest winter high performance pattern design (the S130) and a new van pattern (the V450).
Contract tyre supplier Enjoy Tyre reports that it is responding to growing SUV tyre demand via its Rotalla and Routeway private brands.
Rotalla, which reportedly sells over 1 million tyres a year, is already taking orders for the contract tyre manufacturer’s new all season range – Setula 4-Season RA03 car tyres and Setula 4-Season RA05 (commercial vehicles). When the range is completed during the first quarter of 2019, customers will be able to choose from 100 sizes options. The Rotalla summer tyre range also offers the Setula E-Race RH01, RH02, RU01 and the F110 high-performance sports utility pattern, with both the Setula E-Race RH01 and RU01 patterns carrying impressive CB EU tyre labelling ratings.
Previously a regular visitor to the Essen Show, contract tyre distributor Enjoy Tyre supported the new The Tire Cologne in order to expand the firm’s corporate influence in Europe especially with respect to the company’s private brands – Rotalla and Routeway.
Enjoy Tyre is meeting the competitive but growing UHP segment through its two major established brands, Rotalla and Routeway. The company states that its latest tyres meet current industry expectations ensuring superior fast-track performance in driving style and comfort. Over the last decade, Enjoy Tyre states that it has annually sold over one million tyres, while adding new patterns and sizes and upgrading of tyre label ratings for both summer and winter ranges.
International contract tyre supplier Enjoy Tyre has become an official partner of Taça de Portugal, the country’s premier football knockout competition, to promote its Rotalla private brand. From the quarter final stage to the final on Sunday, 20 May, a series of advertising banners promoting Rotalla tyres will be displayed around the stadiums, with each game being televised live on Portuguese television. Rotalla is distributed exclusively throughout Portugal by leading wholesaler Aguesport.
Enjoy Tyre now supplies several 4×4 tyre patterns in its Rotalla and Routeway private brands.
Enjoy Tyre says its private brand Routeway offers tyres suiting all truck and trailer applications. Routeway patterns are exclusively distributed in the UK by leading independent wholesaler International Tyres in Oldbury, West Midlands and throughout Europe by specially selected wholesalers. All the tyres are specially designed for each specific market sector including steer, drive and trailer in sizes from 215/75R17.5 up to 425/65R22.5.
Noting the increasing popularity of the 4×4 and SUV market sectors, contract tyre producer Enjoy Tyre states that it now offers a “comprehensive selection of quality patterns” from its two private brands, Routeway and Rotalla. In the latter brand, Enjoy will launch a new all-terrain pattern – the RF11 A/T pattern which will become available […]
International Contract Tyre Manufacturer – Enjoy Tyre is offering patterns for every truck tyre application. Routeway currently offers individually designed patterns covering the steer, drive and trailer market sectors in size options ranging from 215/75R17.5 through to 425/65R22.5 which are exclusively distributed throughout the UK by leading wholesaler/distributor International Tyres & Trading based in the West Midlands.
Enjoy Tyre reports that the introduction of its Routeway brand at the recent Reifen Show in Essen, Germany – the firm’s primary objective at the event – was a success.
Routeway joins Rotalla as “a quality alternative choice to premium tyres”. According to the company, both brands with their full summer and winter ranges attracted enthusiastic attention from visitors throughout the four-day event.
Contract manufacturer Enjoy Tyre, specialises in importing Rotalla and Routeway branded tyres into the UK and Europe. For its part, Rotalla is represented by 15 exclusive distributors responsible for 20 markets throughout Europe. The latest news is that the recently introduced Rotalla Setula E-Pace RH01 and RU01 patterns, which carry improved EU label ratings of CB and CC respectively, are now available. RH01 has 36 sizes with H/V options and diameters from 14 up to 16 inches.
Enjoy Tyre reports that it offers UK and European customers a growing range of quality SUV/4×4 tyres from its two private brands – Routeway and Rotalla.
The Routeway Suretrek RY88 SUV H/T pattern incorporates four directional grooves along with “solid steel sheet” construction, which is designed to improve handling in both wet and dry weather conditions. Also, Enjoy claims “ultra-low noise levels” and improved ride comfort have been achieved, while a large shoulder pattern design is said to “significantly increase braking levels and drainage capabilities”. The RY88 SUV H/T pattern is currently available in 25 sizes in 85, 80, 75, 70 and 65 series in T, H and V speed ratings in 15 up to 18 inch wheel diameters.
In addition to its Rotalla product range, Enjoy Tyre also supplies the Routeway private brand’s versatile range of seven patterns. These include the EcoBlue RY22, RY26 and RY26+, the Velocity RY33, and Suretrek RY86 XL. A second phase range extension will be launched in the near future, Enjoy states.
