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You are here: Home1 / Enjoy Tyre

Posts

Tyre industry veteran Rob Henderson retires

Career Tracks

50-year tyre industry stalwart Rob Henderson retired at the end of December 2020. Henderson can look back on an illustrious career in the international tyre market, much of which was spent in management roles with tyre manufacturers and wholesalers. He ends his career following seven years as the general manager in the UK and Europe for China’s Enjoy Tyre, best known for its Rotalla and Routeway brands.

Read more

Related news:

  1. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  2. Enjoy Tyre introducing Routeway consumer range to European markets
  3. Enjoy Tyre brand Rotalla launches Setula car tyre range
  4. Rotalla becomes official partner to Portuguese national football cup
29th January 2021/by Andrew

Rotalla all-season range makes Autopromotec debut

International News, Product News

Enjoy Tyre used its regular appearance at this year’s Autopromotec Show to present Rotalla’s new all-season tyre range alongside the latest winter high performance pattern design (the S130) and a new van pattern (the V450).

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Related news:

  1. Enjoy taking orders for new Rotalla all-season range
  2. Nexen to exhibit new winter, all-season tyres at Autopromotec
  3. New ranges, patterns and sizes from Rotalla and Routeway at Autopromotec 2017
  4. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
10th June 2019/by Chris

Rotalla and Routeway respond to SUV demand

Product News, UK News

Contract tyre supplier Enjoy Tyre reports that it is responding to growing SUV tyre demand via its Rotalla and Routeway private brands.

Read more

Related news:

  1. Enjoy markets SUV selection
  2. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  3. Enjoy Tyre to diversify Rotalla 4×4 range in 2016
  4. Enjoy Tyre launches new all-terrain Rotalla 4×4 tyre, upgrades SUV tyre’s label
5th March 2019/by Chris

Enjoy taking orders for new Rotalla all-season range

Product News, UK News

Rotalla, which reportedly sells over 1 million tyres a year, is already taking orders for the contract tyre manufacturer’s new all season range – Setula 4-Season RA03 car tyres and Setula 4-Season RA05 (commercial vehicles). When the range is completed during the first quarter of 2019, customers will be able to choose from 100 sizes options. The Rotalla summer tyre range also offers the Setula E-Race RH01, RH02, RU01 and the F110 high-performance sports utility pattern, with both the Setula E-Race RH01 and RU01 patterns carrying impressive CB EU tyre labelling ratings.

Read more

Related news:

  1. Enjoy: Rotalla tyres carry CB and CC label ratings
  2. Enjoy’s Rotalla, Routeway brands tackle UHP segments
  3. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
  4. Rotalla all-season range makes Autopromotec debut
5th February 2019/by Chris

Enjoy Tyre: Cologne ‘a rewarding platform for serious business’

International News, Product News, UK News

Previously a regular visitor to the Essen Show, contract tyre distributor Enjoy Tyre supported the new The Tire Cologne in order to expand the firm’s corporate influence in Europe especially with respect to the company’s private brands – Rotalla and Routeway.

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Related news:

  1. Enjoy: Rotalla tyres carry CB and CC label ratings
  2. Enjoy Tyre hails Routeway Reifen debut success
  3. Enjoy’s Rotalla, Routeway brands tackle UHP segments
  4. Enjoy taking orders for new Rotalla all-season range
26th June 2018/by Chris

Enjoy’s Rotalla, Routeway brands tackle UHP segments

Product News, UK News

Enjoy Tyre is meeting the competitive but growing UHP segment through its two major established brands, Rotalla and Routeway. The company states that its latest tyres meet current industry expectations ensuring superior fast-track performance in driving style and comfort. Over the last decade, Enjoy Tyre states that it has annually sold over one million tyres, while adding new patterns and sizes and upgrading of tyre label ratings for both summer and winter ranges.

Read more

Related news:

  1. Enjoy: Rotalla tyres carry CB and CC label ratings
  2. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
  3. Enjoy taking orders for new Rotalla all-season range
  4. Enjoy Tyre hails Routeway Reifen debut success
13th June 2018/by Andrew

Rotalla becomes official partner to Portuguese national football cup

Company News, International News

International contract tyre supplier Enjoy Tyre has become an official partner of Taça de Portugal, the country’s premier football knockout competition, to promote its Rotalla private brand. From the quarter final stage to the final on Sunday, 20 May, a series of advertising banners promoting Rotalla tyres will be displayed around the stadiums, with each game being televised live on Portuguese television. Rotalla is distributed exclusively throughout Portugal by leading wholesaler Aguesport.

Read more

Related news:

  1. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  2. Enjoy Tyre supplying extensive Rotalla brand winter range
  3. Enjoy Tyre introducing Routeway consumer range to European markets
  4. Enjoy Tyre brand Rotalla launches Setula car tyre range
21st February 2018/by Andrew

Rotalla, Routeway from Enjoy offer 4×4 tyre options

Product News

Enjoy Tyre now supplies several 4×4 tyre patterns in its Rotalla and Routeway private brands.

Read more

Related news:

  1. Enjoy Tyre to diversify Rotalla 4×4 range in 2016
  2. Enjoy markets SUV selection
  3. Enjoy Tyre launches new all-terrain Rotalla 4×4 tyre, upgrades SUV tyre’s label
  4. Rotalla and Routeway respond to SUV demand
28th September 2017/by Tyrepress Editors

Enjoy Tyre offering a Routeway for all budgets

Product News, UK News

Enjoy Tyre says its private brand Routeway offers tyres suiting all truck and trailer applications. Routeway patterns are exclusively distributed in the UK by leading independent wholesaler International Tyres in Oldbury, West Midlands and throughout Europe by specially selected wholesalers. All the tyres are specially designed for each specific market sector including steer, drive and trailer in sizes from 215/75R17.5 up to 425/65R22.5.

Read more

Related news:

  1. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  2. Enjoy Tyre bringing Routeway truck range to UK, Europe
  3. Enjoy markets SUV selection
  4. Rotalla and Routeway respond to SUV demand
29th August 2017/by Tyrepress Editors

Enjoy Tyre launches new all-terrain Rotalla 4×4 tyre, upgrades SUV tyre’s label

Product News

Noting the increasing popularity of the 4×4 and SUV market sectors, contract tyre producer Enjoy Tyre states that it now offers a “comprehensive selection of quality patterns” from its two private brands, Routeway and Rotalla. In the latter brand, Enjoy will launch a new all-terrain pattern – the RF11 A/T pattern which will become available […]

Read more

Related news:

  1. Enjoy Tyre to diversify Rotalla 4×4 range in 2016
  2. Enjoy markets SUV selection
  3. Rotalla, Routeway from Enjoy offer 4×4 tyre options
  4. Rotalla and Routeway respond to SUV demand
14th September 2016/by Andrew

Routeway offers pattern for every truck application

International News, Product News, UK News

International Contract Tyre Manufacturer – Enjoy Tyre is offering patterns for every truck tyre application. Routeway currently offers individually designed patterns covering the steer, drive and trailer market sectors in size options ranging from 215/75R17.5 through to 425/65R22.5 which are exclusively distributed throughout the UK by leading wholesaler/distributor International Tyres & Trading based in the West Midlands.

Read more

Related news:

  1. Enjoy Tyre offering a Routeway for all budgets
  2. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  3. Enjoy Tyre bringing Routeway truck range to UK, Europe
  4. EU makes final truck tyre anti-dumping duties decision, retains fixed rates for manufacturers
12th August 2016/by Tyrepress Editors

Enjoy Tyre hails Routeway Reifen debut success

International News, UK News

Enjoy Tyre reports that the introduction of its Routeway brand at the recent Reifen Show in Essen, Germany – the firm’s primary objective at the event – was a success.

Routeway joins Rotalla as “a quality alternative choice to premium tyres”. According to the company, both brands with their full summer and winter ranges attracted enthusiastic attention from visitors throughout the four-day event.

Read more

Related news:

  1. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
  2. Enjoy: Rotalla tyres carry CB and CC label ratings
  3. Enjoy’s Rotalla, Routeway brands tackle UHP segments
  4. Enjoy taking orders for new Rotalla all-season range
9th June 2016/by Tyrepress Editors

Enjoy: Rotalla tyres carry CB and CC label ratings

Product News, UK News

Contract manufacturer Enjoy Tyre, specialises in importing Rotalla and Routeway branded tyres into the UK and Europe. For its part, Rotalla is represented by 15 exclusive distributors responsible for 20 markets throughout Europe. The latest news is that the recently introduced Rotalla Setula E-Pace RH01 and RU01 patterns, which carry improved EU label ratings of CB and CC respectively, are now available. RH01 has 36 sizes with H/V options and diameters from 14 up to 16 inches.

Read more

Related news:

  1. Enjoy’s Rotalla, Routeway brands tackle UHP segments
  2. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
  3. Enjoy taking orders for new Rotalla all-season range
  4. Routeway offers ‘versatility’ in PCR range
17th May 2016/by Tyrepress Editors

Enjoy markets SUV selection

Product News, UK News

Enjoy Tyre reports that it offers UK and European customers a growing range of quality SUV/4×4 tyres from its two private brands – Routeway and Rotalla.

The Routeway Suretrek RY88 SUV H/T pattern incorporates four directional grooves along with “solid steel sheet” construction, which is designed to improve handling in both wet and dry weather conditions. Also, Enjoy claims “ultra-low noise levels” and improved ride comfort have been achieved, while a large shoulder pattern design is said to “significantly increase braking levels and drainage capabilities”. The RY88 SUV H/T pattern is currently available in 25 sizes in 85, 80, 75, 70 and 65 series in T, H and V speed ratings in 15 up to 18 inch wheel diameters.

Read more

Related news:

  1. Enjoy Tyre to diversify Rotalla 4×4 range in 2016
  2. Enjoy Tyre launches new all-terrain Rotalla 4×4 tyre, upgrades SUV tyre’s label
  3. Rotalla and Routeway respond to SUV demand
  4. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
8th February 2016/by Tyrepress Editors

Routeway offers ‘versatility’ in PCR range

Product News

In addition to its Rotalla product range, Enjoy Tyre also supplies the Routeway private brand’s versatile range of seven patterns. These include the EcoBlue RY22, RY26 and RY26+, the Velocity RY33, and Suretrek RY86 XL. A second phase range extension will be launched in the near future, Enjoy states.

Read more

Related news:

  1. Enjoy Tyre to exhibit Rotalla, new Routeway TBR range at Reifen 2014
  2. Enjoy: Rotalla tyres carry CB and CC label ratings
  3. Enjoy Tyre: Cologne ‘a rewarding platform for serious business’
  4. Enjoy taking orders for new Rotalla all-season range
2nd February 2016/by Andrew
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