How supercar rentals in Dubai are shaping performance tyre innovation
When it comes to ultra-high-performance tyres, Dubai no longer seen exclusively as a sales market. Today, the region presents a real-world stress environment. Operators that rent a car in UAE install and replace Z-rated tyres frequently, exposing them to high temperatures, urban traffic, and visitor-style driving. While not all companies share telematics openly, some rental fleets now collect usage data that feeds back into operational decisions. What happens on Dubai’s roads often reflects the extreme edge of everyday use.