Pirelli takes tyre hotel concept to Dubai

Pirelli P Zero World Dubai

In mid-October Pirelli introduced its Pirelli Tyre Hotel concept to Dubai. The temperature-controlled facility at Pirelli’s P Zero World in Dubai is fitted with custom-designed racks designed to enhance health and longevity of tyres. The concept was first introduced by Pirelli at its Tyre Performance Centre in Burton-on-Trent, England.

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