Zafco launches Zeetex Value for Money tyre range at Automechanika Dubai
Zafco presented its own brand Zeetex, as well as the Otani, Double Coin, and Accelera and Forceum brands at Automechanika Dubai, showcasing a wide range of products for the Middle East and African markets. The show presented an opportunity to launch the latest Zeetex product line, a new Value for Money (VFM) range of four patterns for the PCR, UHP, 4×4, and Light Truck segments. Zafco states the VFM range is intended for “customers who look for value in terms of quality, price, and durability.”
RJ Pallavi from SUNO 1024FM was invited to host the launch ceremony, followed by a draw to give away prizes to the winners. The Zafco booth contained a mini-golf activity, which the distributor said engaged visitors.
“We are glad to see the interest being shown by our regular and potential customers towards the new product assortment that we come up with. Our R&D efforts pay off every time and based on our new offerings we are even more optimistic than before,” commented Raghavendra Sanga – head of product communication & marketing.