To put the weirdness of 2022 into perspective, consider that tyre wholesalers must contend with the impact of both rising costs and falling costs. And this contradictory situation is but one of a host of challenges in a year that tore up the rulebook. Antwerp-based wholesaler Deldo recently shared its experiences with us.
With the latest SMMT data naming the Tesla Model 3 as the most popular new-car in December as well as the second most popular in 2021 – no-one can deny that the era of electric vehicles is well and truly upon. However, while internal combustion engines (ICE) have generally separated engine, wheel and tyre, electric vehicles are bringing these vital mobility components closer together than ever.
Hindsight is said to be 20/20, yet this isn’t a faculty that helped the tyre industry this year. Early optimism driven by vaccine rollouts quickly turned to despair as sideways-parked container ships, skyrocketing sea freight prices, rising material costs and supply shortages delivered blow after blow. As we enter the final quarter of the year we have a much clearer view of what’s going on, and what we see is that tyres will be pricier in the coming months – assuming we can get our hands on them.
Private labels are a core business for wholesaler Deldo Autobanden NV, and currently it offers six ranges. One of these is Superia, and Deldo shares that it recently entered into a manufacturing agreement with ZC Rubber – the 10th largest tyre maker in the world according to Tyrepress.com’s latest ranking. ZC Rubber will produce a full line of high performance, UHP, SUV and light commercial truck patterns under the Superia brand name for Deldo.
The year has started well for Deldo Autobanden – the Belgium-based tyre wholesaler says its new warehouse in the Port of Antwerp is now finished and operational, and the facility’s entry into service has effectively doubled stock capacity to more than 2 million tyres. According to Deldo, this added capacity is aiding an expansion of its premium as well as budget segment ranges and offers customers throughout Europe an enhanced ‘just-in-time’ service.
When we spoke to Deldo’s Tom van Dyck a year ago, the tyre industry was wrestling steeply rising raw material costs. Having passed these increases on to their customers, budget tyre manufacturers were cutting production to compensate for a sharp drop in orders. Within this market environment, Deldo was manoeuvring to minimise impact upon its […]
It’s been the same old story for too long now – cheap tyres, overcapacity and low margins. For at least the last five years, Europe’s wholesalers have watched these factors eat too much of their profits. But has the page now turned? Deldo’s Tom Van Dyck thinks it has. In March, he shared with Tyres & Accessories his hope and expectation that current developments within the raw materials and logistics markets may give tyre industry players a new opportunity to make decent money.
Antwerp-based wholesaler Deldo is introducing new cold weather patterns into its Minerva and Superia private brand ranges. Both ranges benefit, shares Deldo, from a “strong price improvement” that has led to pre-order volumes reaching unprecedented levels over the last couple of years and helped the company to gain market share and increase its private brand partners’ sell-in. “More importantly, it helps our partners gain market share as they will also enjoy a better market position,” adds Deldo.
The rules that apply in business are much like those we use as individuals. How we respond to a situation, for example, depends on the way we view it. For a company, changes to the market can either be seen as a threat or an opportunity. Belgian firm Deldo prefers the latter approach, and is finding new possibilities within the state of flux that is today’s tyre wholesale market.
Ten years is a long time in the tyre world. Over the past decade, European industry observers have witnessed the eco tyre niche blossom into a mainstream segment, seen the implementation of regulations such as REACH and the EU tyre label, and looked on in amazement as end users stopped sniggering at Chinese-made tyres and began looking upon them as a serious, and cheaper alternative to established brands.
It’s no secret that trade exhibitions such as Reifen primarily serve as venues for maintaining business relationships and for meeting new customers or suppliers, and Deldo Autobanden used the show week to its full potential. When Tyres & Accessories dropped by the Antwerp-based wholesaler’s stand it was typically brimming with activity; during a quieter moment, marketing and communication management assistant Jente Vermeiren shared that Reifen had more than met Deldo’s expectations.
The tyres securing a podium place in German magazine tyre tests are almost invariably products from the ‘top-ten’ manufacturers. This is so often the case that one publication recently described the performance of rubber from outside this small circle of tyre majors as being “surprisingly good”. The magazine was Auto Bild, and the tyre in question is the Atlas Sport Green.
A lot has been said about the tough year in our market during 2013 and the reasons for this, but despite such talk many larger wholesalers managed not just to turn a profit, but to enjoy a very good year. Deldo Autobanden N.V. was one such company; sales and organisation director Tom Van Dyck tells Tyres & Accessories that while the Belgian wholesaler’s results last year weren’t on the level experienced between 2010 and 2012, they were still the fourth or fifth best in the company’s 40 year history.