Interstate to show new products at Essen
Interstate Tires, the premium budget tyre manufacturer has been an exhibitor at the Reifen show since 1996. At this year’s exhibition, Interstate will showcase its new, expanded range of products. With a product portfolio of more than 300 sizes of summer tyres and 280 unique sizes of winter, Interstate is now a true full line supplier.
Interstate’s strategy is to further increase their market share in the premium budget segment. The company will introduce no fewer than three complete new ranges (ECO, RACE DNRT and the IST Run-on-Flat) and 87 new sizes. Also on display will be the Interstate Dynacargo truck tyre line and the full range of SUV, CUV, AT and MT tyres.
Building upon successes in the tyre replacement market, Interstate says that its new distribution partnerships in various markets have resulted in a dramatic increase in sales volume .
“We will continue to expand our tyre portfolio and capitalise on every opening in the market for premium budget tyres,” says Theo de Vries, Vice President of Interstate Tire & Rubber Co.