At the start of 2022, several sources on social media shared a chart suggesting that Apollo Tyres is the biggest tyre manufacturer by market share. And what’s more, Michelin was nowhere to be seen. “Don’t believe every meme you see” is great advice for everyone, but for us “check your sources” is a basic rule of thumb. So, we had to take a closer look at those market share claims and found that, while there’s no smoke without fire and they do relate some truth, there is also a fair bit more to the story.
The latest data might show that 4×4 replacement tyre sales are down 6 per cent, however Tyres & Accessories asked market analysts GfK how past trends compare with current realities and found: 4×4 tyres have been hit by the effects of the Covid-19 pandemic, but far less than most other segments. At the same time, the all-season 4×4 tyre sub-segment witnessed some examples of positive growth.
Michelin Tyre Plc reopened its retread manufacturing plant at the end of April, but – like much of the company – has been largely working remotely during lockdown. Now, the company is reopening its Campbell Road, Stoke-on-Trent headquarters from mid-July in a bid to move towards the new normal. But what does that look like? Tyres & Accessories spoke with UK managing director Chris Smith in order to find out.
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
The value of the United Kingdom (UK) automotive aftermarket grew by 4.9 per cent during the course of 2018. According to MarketLine, which produces its data in US-dollars across all markets worldwide, this means the UK automotive aftermarket was and is worth $28.5 billion (£22.53 billion) a year. However, the same research suggests that the value of the UK automotive aftermarket sector is increasing and in 2023 is forecast to be worth $34.4 billion (£27.2 billion), up 20.7 per cent compared with 2018.
With new factories in Europe and now also the US Nexen Tire is growing in terms of global production capacity. However, the firm is also investing in developing its brand, especially in terms of football sponsorship. Recently Tyres & Accessories looked into how the company is combining the two in order to meet its goal of entering the global top 10 by 2025.
In 1976 Kettering Tyres paid local football club Kettering Town FC to print its logo on the front of the team shirt. The move caused ructions in what was then known as the first division and didn’t last long, but it did set a precedent for sponsorship that went to the next level this year. 41 years later, shirt sponsorship in the English Premier League (called Football League First Division back then), which brought in £226.5 million in sponsor revenues during the 2016-17 season, is very big business.
Kumho Tire is aiming to increase its sales in China by 30 per cent in 2015. According to online reports originally published by the Yonhap News, Kumho plans to re-take market share lost in the world’s largest auto market.
As the evenings draw in and the temperatures drop, people not only make preparations for Christmas, but also consider the pros and cons of the last 12 months as well as look forward to next year. When it comes to the tyre business it is no different, I am sure we are all looking forward to our Christmas break – but this is also the season for stock-taking, both metaphorical and literal.
According to Pieter Tanuri, Indonesia’s PT Multistrada Arah Sarana aims to increase its domestic market share from 13 to 15 per cent in the next two or three years. The president director was quoted by The Jakarta Post as saying this two per cent rise would be achieved through increasing total production capacity to around 17 to 18 million tyres per annum over the next year. Currently, Multistrada produces ten million car tyres and six million motorcycle tyres.
Interstate Tires, the premium budget tyre manufacturer has been an exhibitor at the Reifen show since 1996. At this year’s exhibition, Interstate will showcase its new, expanded range of products. With a product portfolio of more than 300 sizes of summer tyres and 280 unique sizes of winter, Interstate is now a true full line supplier.
Figures from the Motor Cycle Industry Association reveal that sales were buoyant in March. “It is extremely positive to see that the motorcycle market was up by an impressive 18.2 per cent last month following February’s -3.6 per cent decline”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.
Taiwanese tyre maker Federal Tyres states it has “set its sights on ten per cent market share in Russia” and aims to double the number of wholesalers it works with there (currently nine in eight cities, including Moscow, St Petersburg and Ekaterinberg) every year for the next five years to help achieve this objective by 2019. The company has been present in the Russian market since 2004 and its products are available at over 10,000 retailers across the country. It has now launched a brand new website, www.federaltyresrussia.com, VKontakte page, vk.com/federaltyresrussia, and 2014 campaign slogan that capitalises on Federal’s sponsorship of Manchester United: “Awaken the Champion inside” (Пробуди в себе Чемпиона).
Ask Bridgestone Americas Tire Operations (BATO) who its new president of US & Canada Commercial Tire Sales is, and the answer you’ll receive will be Kurt. As in former president of Bridgestone Commercial Solutions, Kurt Danielson. In addition to this promotion, Danielson has also assumed the position of senior vice-president at Bridgestone Americas.
Apollo Tyres has selected the Geneva Motor Show as the backdrop for launching its latest on-road SUV high performance summer tyre. The Apterra H/P was developed at the company’s consumer tyre research and development centre in Enschede, The Netherlands and will be available in numerous international markets. The new addition to the tyre maker’s portfolio is being showcased at the Apollo pavilion in Hall 1, stand 1230.
By the middle of this year, Hankook Tyre Australia will distribute its products directly to retailers throughout the country. The company previously used a number of state-based distributors to supply the Australian market but began consolidating these operations some years ago. Now all regions aside from Western Australia are supplied directly from Hankook, and between now and 31 May 2014 Hankook Tyre Australia will “work closely” with local distributor Koast Tyre in this remaining market towards “a seamless transition” to direct distribution.